The document discusses using analytics to understand website design and tracking coffee pots in Australia. It also discusses annual traffic patterns, the increase in mobile traffic, hiding best content, client improvements, and expensive keywords. Additionally, it addresses designing with purpose, knowing what people want, and different motivations and goals of people such as social, material, and ideological.

1. Using Analytics to
Understand Design
And Tracking Coffee Pots in Austrailia

2. Annual Traffic has a Pattern

4. Increase in Mobile Traffic

6. Don’t Hide Your Best Content

7. Discuss Client Improvements

8. Paying Your Way Can Be Expensive
http://www.wordstream.com/articles/most-expensive-keywords

9. Design with Purpose
http://www.formstack.com/the-anatomy-of-a-perfect-landing-page

10. Know What People Want

12. Let’s Talk About Design
What Is Good Website Design?

13. So Glad Design Circa 2000 is Dead

14. 1. Social
2. Material
3. Ideological
Three Motivations of People

15. Social

16. Material
NADR.org

17. Ideological
ChimpHaven.org

18. Goals