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Aaron Long
Aaron Long
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Connecting SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com What about business?
Facebook currently ranks 20th in terms of delivering traffic to retail websites. http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It Isn’t as Simple as Advertising http://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
GROUPS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Search for Existing Groups http://www.facebook.com/groups.php SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
How/Why do You Get in Groups? http://www.facebook.com/group.php?gid=2257328842 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
321 Group Members http://www.facebook.com/group.php?gid=2246366783 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
16 Group Members http://www.facebook.com/group.php?gid=2265200026 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
152 (Fanatics) http://www.facebook.com/group.php?gid=2221985504 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Russell Hardin, Collective Action 3 mitigating factors SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com ,[object Object],[object Object],[object Object],[object Object]
Let’s Make a Group http://www.facebook.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com ?
SOCIAL BRANDING SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Found. Get Linked http://boingboing.net/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why Would I Link You? http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, "You're wrong."
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Same as Physical Networking Get Out There.
220 million registered sharers Friends Who Share, Talk for Free http://www.skype.com/share/buttons/index.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Badging Online Contains Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Ding http://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Face to Face is Still Important http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm
DETRACTORS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Fred Reichheld, “The best way to gauge the efficiency of a company’s growth engine is to take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how we calculate a Net Promoter Score for a company: P – D = NPS “ http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Bad Press? Keep your pants on. http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
You Will be Defended, And if you are not? http://www.facebook.com/group.php?gid=2229625499 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Cadbury Wispa will be revived this autumn thanks to the petitions of 14,000 people across dozens of different Facebook user groups. http://www.pixelpod.co.uk/blog/?p=106 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Watch Your Back http://technorati.com/watchlist/add/ http://www.google.com/alerts?hl=en SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Reply http://longstation.com/2007/07/26/stop-the-design-madness-usage-of-images-instead-of-html-text-makes-me-feel-nauseated/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA 281.497.6567.515 [email_address]

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Facebook Marketing Tips

  • 1. Connecting SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com What about business?
  • 2. Facebook currently ranks 20th in terms of delivering traffic to retail websites. http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 3. It Isn’t as Simple as Advertising http://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4.
  • 5. GROUPS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Search for Existing Groups http://www.facebook.com/groups.php SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. How/Why do You Get in Groups? http://www.facebook.com/group.php?gid=2257328842 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. 321 Group Members http://www.facebook.com/group.php?gid=2246366783 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. 16 Group Members http://www.facebook.com/group.php?gid=2265200026 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. 152 (Fanatics) http://www.facebook.com/group.php?gid=2221985504 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11.
  • 12. Let’s Make a Group http://www.facebook.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com ?
  • 13. SOCIAL BRANDING SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Get Found. Get Linked http://boingboing.net/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why Would I Link You? http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, "You're wrong."
  • 16. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Same as Physical Networking Get Out There.
  • 17. 220 million registered sharers Friends Who Share, Talk for Free http://www.skype.com/share/buttons/index.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Badging Online Contains Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. Ding http://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Face to Face is Still Important http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm
  • 21. DETRACTORS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. Fred Reichheld, “The best way to gauge the efficiency of a company’s growth engine is to take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how we calculate a Net Promoter Score for a company: P – D = NPS “ http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Bad Press? Keep your pants on. http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. You Will be Defended, And if you are not? http://www.facebook.com/group.php?gid=2229625499 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 25. Cadbury Wispa will be revived this autumn thanks to the petitions of 14,000 people across dozens of different Facebook user groups. http://www.pixelpod.co.uk/blog/?p=106 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 26. Watch Your Back http://technorati.com/watchlist/add/ http://www.google.com/alerts?hl=en SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28.
  • 29. Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA 281.497.6567.515 [email_address]