Bob London Presents to Independent PR Alliance on The Dreaded Pipeline, Lily Pads & Elevator Rants
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How can independent PR consultants thrive even as thousands of corporate marketing/comm folks flee (or are forced from) their cubicles and offices and hang out their own shingles? This thematic presentation by Bob London, President of London, Ink, to the Independent Public Relations Alliance helps independent PR consultants think through the foundational marketing and business development concepts that are proven to lead to success--a full pipeline and raving clients.
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Bob London Presents to Independent PR Alliance on The Dreaded Pipeline, Lily Pads & Elevator Rants
- 3. “Pick yourself” (and read Godin) www.londonink.com
- 4. Don't be a lily pad (Commit) www.londonink.com
- 5. What are you great at? (Your opinion doesn’t count) www.londonink.com
- 6. Stand for something authentic. (Not ATTAP) www.londonink.com
- 7. Put yourself out there (and your virtual self) www.londonink.com
- 9. Read "Book Yourself Solid” by Michael Port www.londonink.com
Editor's Notes
- dad's ad agencyafraid to network
- Not just good.Be happier, more engagedAvoid crappy situationsCommand higher feesAsk others who really know you and are candid
- Drivetime marketing – fun, awareness, WBJ!SlideshareMarketing goggles
- Summers in a quiet home