1. Shampossible! Jeff Fishbain Lauren Wolf Kyndal Medsker Caitlin Morris

4. Hair Care in the Past - “Indeed, much of the greatest advertising breaks every rule imaginable; its very genius resides in the unexpected path it takes to make an impact on the consumer. I’m thinking, for instance…Clairol’s ‘Does she…or doesn’t she?’” - Garfield, pg 15

5. Some More History… - Shirley Polykoff’s Clairol ads targeted a family oriented woman attempting to break the stereotypes about the “type” of woman who typically colored her hair. - It is no longer taboo in American pop culture for a female to color her hair.

6. Does She…or Doesn’t She? “ Although Polykoff denied any intentional double entendre, the world leapt to other conclusions” - Garfield, pg 67 - Sexuality is so prevalent in today’s popular culture, it is not surprising that advertisers use it so frequently in executing their strategies …

7. Finally, Shampossible! - Our advertisement uses subtle sexual undertones in our imagery. The dominant reading of the ad is that the Shampossible user has time to impress the boss because she does not waste her time at the hair salon. However, “impressing the boss” can be interpreted with a sexual connotation. - Where Clairol traditionally targeted a family oriented home maker, our advertisements will focus on the professional, goal oriented woman to emphasize the importance of her time.

8. Shampossible Branding