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What’s next in mapping for portals? ppw2012
1. What's next in online mapping?
Ed Freyfogle
31 July 2012
Property Portal Watch San Francisco Workshop
2. Once upon a time ...
Getting maps onto a website was
● highly complicated
● very expensive
● required trained experts
3. Today
● Maps have become a "must have"
○ desktop and mobile
● Integration has become radically simpler
● All sorts of local data overlays
○ increasingly real-time
● Pace of innovation accelerating
35. Major trends
● The rise of OpenStreetMap
● Google Maps charging
● New entrants
● The next big thing
● Implications for property portals
36. What does this mean for you?
● Local situation drives which solution is best
● New models like OSM allowing novel, low cost
experimentation
○ consumer experience
○ marketing
○ agent tools
● Maps have become opportunity to differentiate
● Watch this space
37. Questions/Learn more
http://www.nestoria.com
http://www.lokku.com
@nestoria
http://geomobldn.org
@geomob