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Consumer Behaviour
Lokesh Bogati.. Roll no. 3
Product profile
It’s a food supplement yet to be launched
in the market
 Meant for people who consume alcoholic
drinks and facing problems of next day
hangover
 Product will be available in the market in
10g sachet and will be priced around Rs.
30 to Rs. 35 per sachet
 This can be mixed with alcohol and
consumed

Market profile
The Samples targeted in our research is
basically both male and female
 Ranging within age 20-45 years old
 By Occupation will be service, professional or
businessman
 Area targeted was western Mumbai

Methodology

E mails

Personal interviews

Telephonic survey (Via sms)

These were the methods used for
the survey
Sample size
Total sample taken for
the survey were 20
people which includes
10 males and 10 females
 Mostly of them were
from Mumbai Suburbs

Questionnaire








Gender
a)Male
b) Female
Do you consume alcoholic drinks? If Yes go to Q 2 If No
terminate the interview
a)Yes
b) No
Your age
a)20 to 30
b) 30 to 40 c) 40 to 45
d) 45 or above
Are you working?
a)Yes
b) No
If yes then what is your monthly salary?
a)10,000 to 15,000 b)15,000 to 20,000 c)20,000 to 25,000
d)25,000 to 30,000 or above
Questionnaire(Continued)










How frequently you consume Alcoholic drinks?
a) Every day
b) weekly c) monthly d) special occasion
How much do you drink?
a) 1 pegs b) 2 pegs c) 3 pegs d) More than 3 pegs
Do you experience hangover next day morning?
a) Yes
b) No
If yes would you like to have solution for your hangover?
a)Yes
b) No
If the product is made available in the market will you buy it?
a) Yes
b) No
Findings of the survey
It was observed that Male and Female have
different drinking capacity
 Males prefers to drink more than female
 Female face hangover problems more than
Male
 Females drink occasionally, whereas some
Males may drink it on monthly basis too

Conclusion
They drink occasionally
 Some face hangover only for limited period
 They prefer other alternatives like lemon
juice, coffee, sweet cakes etc.
 They wont like any food supplement to affect
their drinks taste

Drink Responsibly…. Be Safe!!

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Consumer behaviour ppt

  • 2. Product profile It’s a food supplement yet to be launched in the market  Meant for people who consume alcoholic drinks and facing problems of next day hangover  Product will be available in the market in 10g sachet and will be priced around Rs. 30 to Rs. 35 per sachet  This can be mixed with alcohol and consumed 
  • 3. Market profile The Samples targeted in our research is basically both male and female  Ranging within age 20-45 years old  By Occupation will be service, professional or businessman  Area targeted was western Mumbai 
  • 4. Methodology E mails Personal interviews Telephonic survey (Via sms) These were the methods used for the survey
  • 5. Sample size Total sample taken for the survey were 20 people which includes 10 males and 10 females  Mostly of them were from Mumbai Suburbs 
  • 6. Questionnaire      Gender a)Male b) Female Do you consume alcoholic drinks? If Yes go to Q 2 If No terminate the interview a)Yes b) No Your age a)20 to 30 b) 30 to 40 c) 40 to 45 d) 45 or above Are you working? a)Yes b) No If yes then what is your monthly salary? a)10,000 to 15,000 b)15,000 to 20,000 c)20,000 to 25,000 d)25,000 to 30,000 or above
  • 7. Questionnaire(Continued)      How frequently you consume Alcoholic drinks? a) Every day b) weekly c) monthly d) special occasion How much do you drink? a) 1 pegs b) 2 pegs c) 3 pegs d) More than 3 pegs Do you experience hangover next day morning? a) Yes b) No If yes would you like to have solution for your hangover? a)Yes b) No If the product is made available in the market will you buy it? a) Yes b) No
  • 8. Findings of the survey It was observed that Male and Female have different drinking capacity  Males prefers to drink more than female  Female face hangover problems more than Male  Females drink occasionally, whereas some Males may drink it on monthly basis too 
  • 9.
  • 10.
  • 11.
  • 12. Conclusion They drink occasionally  Some face hangover only for limited period  They prefer other alternatives like lemon juice, coffee, sweet cakes etc.  They wont like any food supplement to affect their drinks taste 

Notas do Editor

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On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide.Point to Align, and then click Align Center.Point to Align, and then click Align Middle.Also in the Format Picture dialog box, click Glow and Soft Edges in the left pane, and then, in the Glow and Soft Edges pane, do the following:Click the button next to Presets, and then click Blue, 18 pt glow, Accent color 1, (fourth row, first option from the left).Click the button next to Color, and then under ThemeColors click White, Background 1 (first row, first option from the left).Also in the Format Picture dialog box, click Shadow in the left pane, and then, in the Shadow pane, do the following:Click the button next to Presets, and then, under Inner, click InsideDiagonalBottomLeft (third row, first option from the left), In the Transparency box, enter 50%.In the Blur box, enter 8 pt.In the Angle box, enter 135°.In the Distance box, enter 8 pt.On the Insert tab, in the Text group, click TextBox. On the slide, drag to draw a text box.Enter text, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Candara.In the FontSize box, enter 30.Click the arrow next to FontColor, and then click Black, Text 1, Lighter 25% (fourth row, second option from the left).On the Home tab, in the Paragraph group, click AlignTextLeft.Under Drawing Tools, in the Format tab, in the Size group, and enter 3.77 into the Width box.On the slide, select the text box. Under DrawingTools, on the Format tab, in the WordArt Styles group, click TextEffects, point to Reflection, and then under ReflectionVariations click TightReflection, touching (first row, first option from the left).Drag the text box onto the right half of the slide.With the text box still selected, on the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide.Point to Align, and then click Align Right.Point to Align, and then click Align Middle.Click Send to Back. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Wheel.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 2. On the Animations tab, in the Animation group, click EffectOptions, and then click One Spoke.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Zoom.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 2. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Emphasis click Grow/Shrink.On the Animations tab, in the Animation group, click the Show Additional Effect Options dialog box launcher. In the Grow/Shrink dialog box, do the following:On the Effect tab, under Settings, do the following:In the Size list, in the Custom box, enter 95%, and then press ENTER.Enter 0.15 in the SmoothStart box.Enter 0.15 in the SmoothEnd box.Select Auto-reverse.On the Timing tab, do the following: In the Start list, select AfterPrevious. In the Speed box, enter 0.3 seconds. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Emphasis click Grow/Shrink.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 2. On the Animations tab, in the Animation group, click EffectOptions, and then click Smaller.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Lines.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 2. On the Animations tab, in the Animation group, click EffectOptions, and then click Left.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Timing group, in the Delay box, enter 1.5.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Lines.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Left.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.To reproduce the rectangle on this slide, do the following: On the Home tab, in theDrawing group, clickShapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Select the rectangle.Under DrawingTools, on the Format tab, in the Size group, do the following:In the ShapeHeight box, enter 1.54”.In theShapeWidth box, enter 10”.Under DrawingTools, on theFormat tab, in the ShapeStyles group, click the arrow next to ShapeOutline, and then click NoOutline.Under DrawingTools, on the Format tab, in the ShapeStyles group, click the FormatShape dialog box launcher. In the Format Shape dialog box, clickFill in the left pane, selectGradientfill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 0.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 88%. Select the next stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 43%. On the Home tab, in the Drawinggroup, click Arrange, and then do the following:Point to Align, and then click Align to Slide. Point to Align, and then clickAlignMiddle.Point to Align, and then clickAlignCenter.Click Send to Back. To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select the next stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).
  2. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%.In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22.Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  3. Animated pictures fly in from gray to full color(Advanced)Tip: For the effects on this slide, it is recommended to use pictures with a “portrait” (vertical) orientation. To reproduce the text effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, and then select the text. On the Home tab, in the Font group, select Georgiafrom the Font list, enter 34 in the Font Size box, click Italic, click the arrow next to Font Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left).Drag the text box into the upper half of the slide, slightly left of the center.To reproduce the first picture with animation effects on this slide, do the following:On the Insert tab, in the Images group, click Picture.In the Insert Picture dialog box, select a picture and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 3.81” and the width is set to 2.54”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Drag the picture into the into the top left corner of the slide. (Note: Align the left edge of the picture with the left edge of the slide, and leave a small margin between the top edge of the picture and the top edge of the slide.)Select the picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher.In the Format Picture dialog box, in the left pane click Picture Correction, in the Picture Correction pane, under Brightness and Contrast, in the Brightness box, enter 50%.Also in the Format Picture dialog box, in the left pane click Picture Color, in the Picture Color pane, under Recolor, click the button next to Presets and click Grayscale.On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fly In.Also on the Animations tab, in the Animation group, click Effect Option, and then click From Left.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Entrance Effects. In the Add Entrance Effect dialog box,under Subtle, click Expand, and then click OK.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00 seconds.To reproduce the second picture with animation effects on this slide, do the following:On the slide, select the picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the second picture until its left side slightly overlaps the right side of the first picture.Select the second picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher. In the Format Picture dialog box, in the left pane click Picture Corrections, in the PictureCorrection pane, under Brightness and Contrast, in the Brightness box, enter 40%.On the Animations tab, in the Advanced Animation group, click Animation Pane.Press and hold CTRL, and then select the third and fourth animation effects (fly-in and expand effects for the second picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.2.To reproduce the third picture with animation effects on this slide, do the following:On the slide, select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the third picture until its left side slightly overlaps the right side of the second picture.Select the third picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher. In the Format Picture dialog box, in the left pane click Picture Corrections, in the Picture Corrections pane, under Brightness and Contrast, in the Brightness box, enter 20%. Press and hold CTRL, and then select the fifth and sixth animation effects (fly-in and expand effects for the third picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.4.To reproduce the fourth picture with animation effects on this slide, do the following:On the slide, select the third picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the fourth picture until its left side slightly overlaps the right side of the third picture.Select the fourth picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher. In the Format Picture dialog box, in the left pane click Picture Corrections, in the Picture Corrections pane, under Brightness and Contrast, in the Brightness box, enter 0%. Press and hold CTRL, and then select the seventh and eighth animation effects (fly-in and expand effects for the fourth picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.6.To reproduce the fifth picture with animation effects on this slide, do the following:On the slide, select the fourth picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the fifth picture until its left side slightly overlaps the right side of the fourth picture.Select the fifth picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. Also in the Format Picture dialog box, in the left pane click Picture Color, in the Picture Color pane, under Recolor, click the button next to Presets and click No Recolor.Press and hold CTRL, and then select the ninth and 10th animation effects (fly-in and expand effects for the fifth picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.8.To reproduce the animation effects for the text box on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane.In the Selection and Visibility pane, select the text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50 seconds.In the Delay box, enter 1.30 seconds.In the Selection and Visibility pane, press and hold CTRL, and then select the first, second, third, and fourth pictures. On the Animations tab, in the AdvancedAnimation group, click Add Animation, and then under Exit click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 1.00 second.In the Animation Pane, select the 12th animation effect (first fade effect). On the Animations tab, in the Timing group, in the Delay box enter 1.40 seconds.In the Animation Pane, select the 13th animation effect (second fade effect). On the Animations tab, in the Timing group, in the Delay box enter 1.60 seconds.In the Animation Pane, select the 14th animation effect (third fade effect). On the Animations tab, in the Timing group, in the Delay box enter 1.80 seconds.In the Animation Pane, select the 15th animation effect (fourth fade effect). On the Animations tab, in the Timing group, in the Delay box enter 2.00 seconds.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 5%(second row, first option from the left). Select the next stop in the slider, and then do the following: In the Position box, enter 34%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left). Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).