The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals. Today’s workshop will cover: • The benefits of social media • Why social media is important for your brand • What is engagement, how do I interact and generate conversation (the do’s and don’ts of social media) • Why you should monitor your brand on social media • Social media measurement (how to measure ROI and understanding insights and social metrics) • Ways to grow social media

1. Social Media Marketing
THE WORLD HAS GONE SOCIAL ... HAVE YOU?

2. Social Media Marketing
What is Social Media (SM)?

3. Social Media Marketing
What is the benefit of SM?
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4. Social Media Marketing
Why is it important for my brand?

5. Social Media Marketing
3 Pieces to the Puzzle
Social Engagement
Social Awareness
Social Measurement

6. Social Media Marketing
Social Engagement

7. Social Media Marketing
Videos/How To/Freebie Guides
Product/”Sales” Industry Trends
Trivia
Social Advice/Tips
Engagement
Photos/Updates/ Contest
Events/Staff
Link to
articles

8. Social Media Marketing
Social Engagement

9. Social Media Marketing
Social Awareness

10. Social Media Marketing
Social Awareness

11. Social Media Marketing
Social Measurement

12. Social Media Marketing
Social Measurement

13. Social Media Marketing
Meet Smidge
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14. Social Media Marketing
Thank you!