This document provides an overview of social login features and benefits. It discusses how social login allows users to login to websites using existing social media accounts, reducing password fatigue. This improves conversion rates and provides websites with user profile data that can be used to personalize marketing. The key benefits outlined are that social login makes the login process easier for users, increases registration and return visits, provides validated user data, and allows for targeted personalized experiences.
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The Introductory Guide to Social Login
1. INTRODUCTORY
Guide Learn all about social login features,
the
benefits, use-cases, implementation steps,
optimization how-to's and more! Social Login
to
2. So cial login
is the ability to login to a website
with one of your already existing
social accounts
in a basic sense
3. WE WILL GO MORE IN DEPTH ON THAT SHORTLY,
BUT FIRST...
6. Who can benefit from this
presentation?
Website Owners
Marketers
7. Who can benefit from this
presentation?
Website Owners
Marketers
Social Media Enthusiasts
8. Who can benefit from this
presentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
9. Who can benefit from this
presentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
And many others!
10. And lucky for you, we will tell you all about
Social Login
along with the features, benefits, use cases,
and basically everything you need to know!
13. What is Social Login?
People connecting and
communicating over
the Internet
People validating their
online identity to gain
access online
SOCIAL LOGIN
14. Login
is a pretty common concept
seen by internet users
Username
Password
Remember me log in
Forgot my password
32. "Social media is like a snowball
rolling down the hill. It's picking
up speed. Five years from now,
it's going to be the standard"
- Jeff Antaya
CMO of Plante & Moran
48. Now how does it work?
WHEN A USER GOES TO YOUR WEBSITE AND SEES THE
SOCIAL LOGIN OPTION THEY'LL THINK:
WOW!
That's so cool! This website
clearly is fantastic...I'm going
to log in with Facebook!
50. 2
THIS SENDS A MESSAGE
TO FACEBOOK SAYING
THE USER WANTS TO Log In
51. THIS SENDS A MESSAGE
TO FACEBOOK SAYING
THE USER WANTS TO
Log In
And Facebook
sends them
this screen to
log in with
2
3
52. Notice this is done on Facebook.com,
not your website.
This means your website isn't getting a
user's username and password, the
information is just used to give access to
your website!
63. Wait,
DID YOU SAY USER
PROFILE DATA?
YES, yes I did!
64. "Think about what people are doing on Facebook
today. They're keeping up with their friends and
family, but they're also building an image and
identity for themselves, which in a sense is their
brand. They're connecting with the audience that
they want to connect to. It's almost a
disadvantage if you're not on it now."
- Mark Zuckerberg
Founder of Facebook
65. WHEN YOU OBTAIN PROFILE DATA YOU SEE THE online brand
THAT PEOPLE ARE CREATING FOR THEMSELVES!
66. YOU GET
DIFFERENTdata points
FROM A USERS' PROFILE, LIKE NAME, CITY & EMAIL.
SEE MORE DATA POINTS HERE
67. YOU NO LONGER GET GARBAGE LIKE
thisisnotarealemail@haha.com
You get information you can ACTUALLY USE!
68. With this wealth of consumer
data you can really understand
who your customers are; know
their interests, hobbies, etc.; and
learn their online intentions.
This is HUGE!
69. WHAT ARE YOU GOING
TO DO WITH THAT
Data?
Build a
1.
targeted
marketing
strategy based around
your true users!
70. 2.
Personalize!
With a better understanding
of who your users are you
can personalize their
online experience!
WHAT ARE YOU GOING
TO DO WITH THAT
Data?
71. NOW, TO SUM EVERYTHING UP:
6 keyReasons to add
social login
to your website today
73. Customers are more likely to register 1 and share content
2 Customers are more likely to return to your website
74. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
2
3
75. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
2
3
4
76. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
2
3
4
5
77. Customers are more likely to register 1 and share content
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
You have the ability to target content and give users
a personalized experience
2
3
4
5
6
86. Social Login! Now, I hope you have learned everything you need to know about
But if you need a bit more information please
contact us at hello@loginradius.com