This is a PowerPoint presentation given by Loren Foxx on May 17, 2011 for the Greater Manchester Chamber of Commerce.

1. 0 to 60 in... 60 minutes

2. Taking the Temperature of Social Media... Who is on: Facebook Twitter LinkedIn (well, we already know) The web?

3. What do you want to learn today?

4. I need 1 volunteer Walk up here and name a big company Walk back to your seat Walk around the room and see if anyone knows anyone with that company.

5. What is LinkedIn? LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.

6. What About LinkedIn? 100,000,000 employees on LinkedIn 44% in United States Biggest growth: Brazil, Mexico, India, France 73 of the top 100 Fortune 500 companies have posted jobs on LinkedIn “Facebook for people with jobs”

7. Getting Started on LinkedIn Setting Up a Profile Name Your Headline Zip Code Industry Maiden Name

8. You Complete Me Ensuring your profile is complete... You have a photo Executive Summary Education 3 Recent Positions 3 Recommendations

9. Photo Yep, you need to have a photo. It’s got to be you Not your dog Not your kid You. And the work you, not the 5 to 9 you.

10. Executive Summary Show some personality Summarize your brand Your accomplishments and goals Write in first person if you want! Keywords will help you get found

11. Embrace Your Past Education All institutions you’ve gone to, even transfers Helps people find you Your majors/fields of study help people find you Groups for Institutions...

12. Embrace Your Past Experience Tell your story Add as many positions as possible It will automatically enter your company – type slowly Details, details, details!!!

13. Recommendations? Wait, this isn’t high school, is it? Solicit 3 friends Get them to write something nice about you You can (should) recommend them, too More is better, too!

14. Why does this matter? Profile Completeness – why bother? Google #1 – search for yourself People look at this thing People will try to find you! This is your online resume.

15. Who’s using LinkedIn? Employers Employees Salespeople “Average Joes”

16. Employers HR Applications Screening (making sure someone’s online resume matches print resume) Job Board (hiring employees) Finding qualified new hires in your field Company Pages

17. Employees 28% of millenials plan to seek work through LinkedIn – 7% last year 28% are using newspaper want ads – 34% last year See where this is going?

18. Employees Shhhh... Looking for your next job Meeting people Making yourself into a “guru” Making a complete resume Showing your skills Passion vs. work/career

19. Salespeople Getting “in” Learning more about a company or prospect to help make the sales experience “warmer” Asking tough questions to others in field Fortune 500 App (just launched) Join Groups

20. How to be Found Same tricks as resume, only different 10 “totally overused” terms ... “extensive experience, innovative, motivated, results-oriented, dynamic, proven track record, team player, fast-paced, problem-solver, entrepreneurial” – get lost in the chatter Photo in career context Add apps (TripIt), Fortune 500, Amazon Get active in groups

21. Average Joes Connect with old friends LinkedIn Today – news aggregator What matters to those in your industry What are they sharing? What stories matter? Stats Fun stuff (LinkedIn Maps, LinkedIn Swarm)

22. Ready to go? Loren Foxx (loren@wedu.com) Twitter - @lofoxx Facebook – lofoxx LinkedIn – lofoxx Foursquare - lofoxx