Talk about digital marketing given at SNHU. It was much better when I discussed it in person - the slides don't do it justice. Discussed Twitter, Facebook, Google Adwords, LinkedIn, Hubspot, Radian6, and other tools. Not to mention a slew of cat photos and dogshaming. Really, something for everyone.
2. PNC Bank
Today’s Agenda
Introduction
Me
You
Why Analytics?
Goals
Tools
Potential Pitfalls/Flaws
Reputation Management
3. What’s wedü?
Staff of 25 full-time employees
Operating offices in New York City and New Hampshire
Unique agency structure with full line of services
Integration of technology to fully realize cross-platform
benefits of traditional, new media and digital
environments.
Five distinctly qualified yet interdependent operating
divisions:
• Interactive Media
• Digital Strategy and PR/Social Media
• Advertising, Marketing, and Creative Strategy
• Experiential Marketing
• Print Communications
Copyright 2010 wedü,inc. PNC Bank
Creative Group
Print Group
Public Relations Group
Experiential Group
Interactive Group
4. Who am I?
Depends where you look…
LinkedIn:
Passionate, self-motivated sales professional with a history of success in diverse fields.
Extremely fast learner who is able to build strong and lasting relationships quickly.
Tremendous networker with an ability to rapidly integrate into a community.
Licensed CPA with heavy sales experience.
Employment experience with multiple Fortune 500 companies.
Specialties: Sports, accounting, sales, play-by-play, analysis, sideline reporting, graphic design, problem-
solving, relationship building, financial analysis, growth of business.
Twitter:
father, husband, advertising & marketing guy, game show champ, nut case, cpa, writer, idea cultivator
(@weduinc), trivia king, sports broadcaster, NH resident.
Facebook… “it’s complicated”
Copyright 2010 wedü,inc. PNC Bank
5. Why Analytics?
• Resource allocation
• Cost/benefit analysis
• Content analysis
• Proper time to post content
• What’s the impact?
• How are people finding me?
• Does it even make sense for me to be in this space?
Copyright 2010 wedü,inc. PNC Bank
7. Goals, for real
• Vary depending on the campaign and the company
• Doesn’t make sense to talk metrics without knowing goals
• Examples:
• Likes
• Engagement
• Traffic to Site
• ROI
Copyright 2010 wedü,inc. PNC Bank
8. Measuring the Impact
• Anecdotally
• Correlation
• Multivariate Testing
• Linking and Tagging
• Integrated
• Direct Commerce (Conversions)
Copyright 2010 wedü,inc. PNC Bank
9. Tools We Use
• Facebook Insights
• Short URLs
• Google Analytics / Webmaster Tools / Adwords
• Hubspot
• Radian6
• Other stats packages
• Email reporting
Copyright 2010 wedü,inc. PNC Bank
31. Other Stats Packages
• Unique Visitors
• Popular Pages
• Referral Sources
• Time on Site
• Bounce Rate
• Conversions (Google Adwords)
Copyright 2010 wedü,inc. PNC Bank
32. Email Marketing
• Open Rate (Uniques vs. Total)
• Click Rate
• Click/Open Rate
• Most Popular Clicks
• A/B Testing
• Segmentation
• Appropriate Time/Date to Send
• Tools to Use?
Copyright 2010 wedü,inc. PNC Bank
33. Reputation Management
• What is it?
• Why is it important?
• How can you keep an eye on it?
Copyright 2010 wedü,inc. PNC Bank
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.
Interesting structure truly integrates sales and marketing – they go together.Data is king in this world – student acquisition can be achieved with intelligent technology use for marketing – QR Codes, PURLs, social media Apps & phone Apps.No one is doing everything we are.