This was a workshop presentation at the 31st Annual Virginia Forum for Excellence in Richmond, VA and sponsored by the U.S. Senate Productivity and Quality Award for Virginia (SPQA).
3. To understand creative and strategic ways social
media is being used by business
To inspire and challenge you to engage in social
media in a new way to help
increase brand awareness and
revenue for your business
5. Twitter is an online social networking service and
microblogging service that enables its users to
send and read text-based messages of up to 140
characters, known as "tweets".
6.
7.
8.
9.
10.
11.
12.
13.
14. Brainstorm Keywords
◦ Think about what someone
might post on their page related
to the services you offer.
“Need help…”
“Looking for…”
“Does anyone know a…”
15. Use the search box at top of Twitter
After the initial search select the advanced
search option
Narrow your search using words, people
and places to refine results
16. Refine your search by editing the search
text in the field
◦ Change the “within: 15mi” radius to widen or
restrict local searches.
17. Post a friendly tweet to offer advice,
assistance or recommendations
18.
19. Pinterest is a pinboard-style photo-sharing
website that allows users to create and manage
theme-based image collections such as events,
interests, and hobbies. Users can browse other
pinboards for images, "re-pin" images to their own
pinboards, or "like" photos.
20.
21.
22.
23. Create business account or convert your personal
to a biz account
◦ Allows use of business name
◦ Analytics tools
◦ Widgets
http://business.pinterest.com
29. A blog (a contraction of the words web log)[1]
is a discussion or informational site published
on the World Wide Web and consisting of
discrete entries ("posts") typically displayed in
reverse chronological order
30.
31.
32.
33.
34.
35.
36.
37. Create topics and articles from common
customer questions
www.saleslion.com
38. Promote, promote, promote
◦ Website
◦ Newsletter
◦ Press Releases
◦ Blog Syndication/Curation
◦ RSS Feed - Subscriptions
◦ Social bookmarking
◦ Link to other blogs
◦ Email Signatures
◦ Social media
39.
40. Create a customer, client or partner
interview series
44. Hootsuite
TweetDeck
Sprout Social
Wildfire Apps
Rignite
◦ Facebook
◦ Twitter
◦ Google Plus
◦ Youtube
45. What did you hear that was new?
What was affirmed?
What can you do?
Commitment Card
◦ Social Media:
◦ Idea:
◦ Commitment:
◦ Is it S.M.A.R.T.?
46. VA Forum for Excellence Workshop Pinboard
◦ http://pinterest.com/loebigink/virginia-forum-for-excellence/
◦ Or use the shortlink: http://bit.ly/vaforum
◦ Or scan it!
Notas do Editor
MegalePR: Mike Tyson, NYC Rockettes, MMA-World Series of Fighting, Oly Gold Medalists
Marcus Sheridan: River Pools & Spas owner, most trafficked swimming pool company on the web and one of the largest fiberglass pool installers in the country. Now owner of Sales Lion, one of the premier inbound/content mktg companies in the world.