1. Developing Products
That Will Perform
Jonathan Prince

2. What Are We Talking About?
• How good development processes
enhance performance
• Design process overview
• Other major contributors
• The kiwi advantage

3. How does a good development
process enhance performance?

4. It’s All About Value!
1. Improves innovation/design/engineering
2. Directs focus on the customer need
3. Reduces development cost
4. Reduces time to market
Increase The Bottom Line

5. Late to Market
Lost revenue
1 2 3 4 5
Volumes/ Sales
Time
Time To Market

6. The Facts
“Products that come to market six months
late but on budget will earn 33% less profit
over five years…
In contrast, coming out on time and 50%
over budget cuts profits by only 4%”.
- McKinsey and Company

7. 1. Improves innovation/design/engineering
2. Directs focus on the customer need
3. Reduces development cost
4. Reduces time to market
5. Improves product quality
Increase The Bottom Line
It’s All About Value!

8. The Development Process:
Getting it wrong and
Getting it right

9. Low & behold –We haven’t meet expected ROI!
Project goes back through the Design loop
Review becomes a ‘That’s not what I meant’ scenario
Physical models created
Team jumps straight into design – Interprets needs
Project identified – Needs based on perceptions
A Common Little Gem

10. Death Spiral Down to Hell!

11. Bugger!
• Increased labour, material cost
• Project gets axed
• Increased time to market
• Doesn’t address customer
needs
• Costly rework
• Lost opportunity cost
Significantly
Reduced
Returns

12. Production
Standard Stage Gate Process
Concept
design
Detail
design
Feasibility
study
Pre Production
Clear design brief
Stakeholder reviews
Design
brief
Project Scope Common start point
Robust Development Process

13. Design Brief – Why Bother?
• All parties know exactly what’s being designed - and
WHY!
• Prevents project from going off track
– Keeps team focused
• Product features are clearly identified and agreed
• Ensures project is:
– Well researched
– Well understood
– Relevant to the market need
Core Document – Absolutely key to project success

14. Other Major Contributors

15. Oi! You Two…Play Nice!
• Collaboration is King
– Cross functional teams
– Industry experts
– Hard & fair customers
– Leverage Suppliers early
• Creative culture
– No Egos
– Being open and honest is
expected
– Make it FUN!

16. Virtual Prototyping?
Nah, I’ll just whip one up!
• Stress Analysis
– Understand loads/ forces early
– Remove unnecessary weight/ material
• Flow Analysis
– Can it be made?!
• CAM – Machining
– Complex geometries with ease
• Rapid Prototyping
– Visualisation
– Check fits
Embrace Technology

17. How Hard Can It Be?
• Feller/De-limber
• $150k per unit
• Failing in the field
• Analysed for failure
• And then we checked it in the field!

18. Lucky?!
• $1/4M prototype
• 25 Year life
• 10 Million cycles
• 3 month test cycle
• Right first time!
Get it right, before you cut steel!

19. The Kiwi Advantage:
You bet we can fly!
• Source of fresh ideas:
‘Unencumbered thinkers’
• Collaborative, driven,
dynamic
• Constrained resource,
big ambitions
Adventurous and pioneering

20. Summary
• Implement a robust development process
• Develop a design brief template - do your
research!
• Create a culture of innovation
• Leverage technology
• Persevere - design creates a unique
profile for NZ companies

21. Innovate or Die!