1. 2009 Economic Crisis

2. Main Media Highlights in 2009
• Obama’s Stimulus Plan (early Jan. -March)
• TARP
• Bailout of the major “players” (I.e. AIG, General
Motors)
• Whose responsible?
• Bank Failures
• Summits
• Unemployment rates( facts and figures)
• How is the administration doing? Too much too soon?
• When will economy turn?
– Is administration too optimistic?
• China

3. Road to Recovery
• CNN T.V. week long series in March
• Served as a survival guide
• “Make sense of it” (economic crisis)
• What is the one thing you are doing to beat the recession?
• Correspondents based around the world to give unique
global view on global economy
• Increased audience participation through interactive site,
and other SNS I.e. Twitter, YouTube, etc.
• Provides uplifting, personal success stories and global
solutions
• Discussed where may things get get better I.e. market

4. Opinion pieces
• Obama’s Health Care effects on tax payers/
recession
• “Black on America”
• Faces of the Recession
• Five turning points of the decade
• Economic crisis
hits property that may have sheltered Capone
• UN: One billion face mass starvation
worldwide
– # has heightened specifically due to economic
crisis

5. Educate
• Tips on how to survive when laid off ( Dr. Phil,
CNN Finance Editor Gerri Willis,
Brazencareerist.com’s Penelope Trunk )
• Advice on money and mind
– Piece on how to cut additional costs I.e. car
insurance
• Behavior trends
• What to do if job is doomed?
• Inform on potential jobs (Health Care)
• How to recession proof your job
• Consumer tips
• College out of reach

6. • Effective Progress Reports:
– Obama’s handling of Economic recession
– How Corporate America is faring?
• Tony Harris extremely enthusiastic in it’s reporting
• http://www.youtube.com/watch?v=R1VJXBJ5ZoY

7. Stories focusing on minority
groups and reactions to
recession
• More in depth coverage on minority
opinions, specifically Blacks and Latins

8. Stories focusing on minority
groups and reactions to
recession

9. • Obama’s push for green energy--> lead
to job increase
•
Social Security checks
•

10. Small Businesses struggling
to get loans
• Initiate piece with dessert store seeking
to get loan
• Congressional Democrats say on right
track
• GDP #’s have improved
• Says no one wil be satisfied until we
fully turn the corner
• Republican critics

12. Anderson Cooper 360
• Give parties approval ratings
• The London Summit 2009 on New World
Order
• Talks with Senior CNN analyst Clark Howard,
Joe Johns Urging Obama to tone the “sky is
falling” rhetoric
• What they wish to hear from Obama
• Individual spirit of enterpreneurs that has brought
us out of Recession (like Reagan did)
• What we as individuals can do to bring us out

13. Top Stories
• Elliot Spitzer’s opinion
• AIG outrage
• New housing money for California
• Human interest pieces
• Bonus tax not the answer, some say
– Interview Ron Paul

14. • Provided U.S. map of foreclosures by
state

15. How effective?
• Interview experts from both parties to
discuss opinions of various issues &
events (I.e
• Talk to Press Secretary Robert Gibbs,
• Many leading questions

16. Conclusions
• In depth coverage on unemployment
rates, specifically on minorities that
have lacked media airtime in past crises
• Increased interactivity among users