Basic tips for cold emails for prospective customers. The subject, the email and the process around it.

1. Tips for better
Cold emails
@lmalmanza

2. – Wikipedia
“Cold calling is the sales process of
approaching prospective customers
or clients—typically via telephone, by
email or through making a connection on
a social network—who were not
expecting such an interaction. The
word "cold" is used because the person
receiving the call is not expecting a call or
has not specifically asked to be contacted
by a sales person”

3. Subject

4. As specific as possible,
you just have one shot in a few words.

5. Use their names, show them the email is for them.

6. Make it personal, nobody
want to talk with machines.

7. Avoid sound like
marketing email, no
words like discount, sales,
big opportunity, etc.

8. Don´t lie, be careful to
deliver what you are
saying at the subject in
the rest of the email.

9. E-mail

10. Should answer 5 questions:
Who are you?
Why and how you can help them?
Why you are writing to them?
Why now?
and
What do you want?.

11. Recognize them or their company/area/
department/project name and something
specific about them.

12. Call to action, be clear
and specific with the
next step, the cold email
is just to open the door.

13. Give context about what you are talking about.

14. Ask "Would you reply to this? What's
unclear? What would you change?"

15. Process

16. Define email templates for different
kind of people/companies.

17. Measure everything,
define indicators about
email, open rate, clicks,
impact, etc.

18. Don´t forget the follow ups, define a timeline,
reminders and next steps by strategy

19. Create a kit of resources
like brochures, media,
links or everything that
add value to the
conversation.

20. Order your data bases. Define
segments, timelines, track
records, etc. ( a CRM could help)

21. @lmalmanza
about.me/luismiguelalmanza