Beer (and APIs) Will Change the World

A PIs
and

Laura Merling
SVP, Alcatel-Lucent
@magicmerl #craftelco

Thursday, May 24, 12

Of course, there’s a beer analogy.

#craftelco

us try)
o ind
e telc
ha n th
old er t
ly t hing
n
th eo
a ybe
(m

#craftelco

Beer started
pure...
Then it
commoditized

Craft

#craftelco

or
w, .”
no ce S.
ht an he U.
rig iss er in t
ley ena ft brew
al R t cra
V
n he larges
ico g t o., the
il in r C
S r ee
like e duston B
t's nc der of Bo
"I r e un
loKoch, fo
F im
J #craftelco

#craftelco

the

intertubes happened.

Telco exec

#craftelco

Then mobile. Then voice disappeared.

All communications
literally took a back seat.

#craftelco

Like the big brewers, the phone
companies are pushing
commoditized product.

#craftelco

And that is giving opportunity to “craft” telcos:

#craftelco

And, like the big brewers, telcos are starting to realize they
need to move faster, be more “craft”-like.

#craftelco

HOW TO THE EQUIPMENT
MAKE BEER Most items can be purchased at your local homebrew store

6. 9.
3.
7.
2. 5.
FERMENTER 4.

8.
1.

1. Fermenter, usually a 2. Air lock and stopper to 3. Thermometer 7. Bottle capper, a device that
food-grade plastic bucket with a allow carbon dioxide to escape 4. Racking cane & tubing clamps bottle caps on bottles
tight-fitting lid (more experienced during fermentation while keeping for transferring beer from one 8. Sanitizing agent &
brewers may use a glass carboy) air out vessel to another bottle-cleaning brush
5. Bottles, about 50 12-oz. 9. Kitchen supplies—a
THE INGREDIENTS bottles for each 5-gallon batch,
new or reused
stove, large pot, cooking spoon,
strainer, measuring cup, can
6. Bottle filler to transfer beer opener, and a cup or bowl
Beer is made from 4 basic ingredients: into bottles
barley, water, hops and yeast.

BREWERS YEAST MALT SUGAR ALCOHOL
Beer is created when
C2H5OH brewers yeast converts
malt sugar into
CO2 alcohol and carbon
dioxide
CARBON DIOXIDE

1.
SANITIZING
THE BASIC PROCESS The most important step.
Nothing can spoil a batch of beer
SOURCES: American Homebrewers Association, SoYouWanna.com, faster than stray bacteria.
Popular Mechanics, Barley Bandits
3. 2.
BOILING MASHING
Bring wort to a rolling boil and add Steep grains in hot (but not
hops—the flower of the hop plant boiling) water to make wort,
that gives the beer flavor—according a sweet liquid that's
to the recipe. basically unfermented beer.
4. 5. 6.
FERMENTATION BOTTLING DRINK UP!
Chill wort and transfer to fermenter. You now have beer! But it's flat
Pitch yeast. Store beer away from beer. In order to carbonate it, you
sunlight and wait one to several must prime it with additional
weeks, depending on the recipe. fermentable sugars and bottle it.
Then wait at least two weeks.
#craftelco

This is what the telco looks like today.

#craftelco

Actually, more like this.

Central Serving Regional
Offices Office Transport
VoIP Soft Phone 7342 ONT

Indoor
DH Residential 1692
CP Gateway Up to 64
GPON Splitters MSE
DHCP ONTs per
PON Line GX 550
Ethernet, HomePNA Multiservices
or MoCA GPON Metropolis® DMXtend Switch
IPTV Access Multiplexer
Set Top Box 7342 ONT 7342 OLT
POTS Distribution
Analog Phone Cabinet
1692
Sealed Expansion MSE Active 1696
Module 1692 WDM MS
OPS
Active
Access Point DWDM
IP Services Router 1692
OPS
Access Point
IP Services Router 7330
FTTN GR303
Access Point MDU TR008
IP Services Router Remote Expansion V5.2
Module Gateway TDM Switch

Metropolis® DMXpress Metropolis®
Access Multiplexer DMXtend
Access Multiplexer

#craftelco

This is what the telco looks like tomorrow.
(it’s not your Ma’s Bell)

AN OPEN PLATFORM FOR DYNAMIC SERVICE ENABLEMENT

#craftelco

1. The data plan dies.

#craftelco


2. Emerging markets will rule.

#craftelco


2. Emerging markets will rule.

3. One of our own ascends.

#craftelco

Thank you.
#craftelco

The Credits
Magic 8 Ball
http://4.bp.blogspot.com/_Fhcu4rsfRe8/TB10kEkQxHI/AAAAAAAAAFo/MiHR0fo4I8Q/s1600/Magic8ball.jpg

Dogfish Head 120 Minute
http://www.drinkingrealbeer.com/wp-content/uploads/2011/01/dfh-120.jpg

Coors Light Can
http://images.productwiki.com/upload/images/coors_light.jpg

Beer Evolution
http://www.pauzadebere.info/wp-content/uploads/2008/08/beer-evolution.jpg

In God We Trust
http://college.wfu.edu/religion/wp-content/uploads/in-god-we-trust-coin1.jpg

Craft Beer Sales Chart
http://definitionale.com/2012/01/05/guess-what-u-s-craft-beer-sales-are-up-again/

WSJ Article
http://blogs.wsj.com/deals/2011/03/28/behind-anheusers-goose-island-beer-acquisition/

Bell System Logo
http://www.nolette-blogs.com/wp-content/uploads/2011/03/1939-bell-logo.jpg

Telco Exec
http://www.kildare.ie/community/notices/images/worried-businessman-lg.jpg

Http
http://commerce.idaho.gov/assets/content/images/internet-marketing-strategy-traffic1.jpg

Connected Car
http://images.thecarconnection.com/med/the-lte-connected-car-concept_100232315_m.jpg

StarTac
http://www.retrobrick.com/startac.jpg

iPhone
http://mos.futurenet.com/techradar/classifications/gadgets/phones/mobile-phones/iPhone/iphone4_2up_front_side-420-90.jpg

Budweiser Can
http://www.gq.com/blogs/the-q/bodega-budweiser.jpg

Monk
http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2007/10/20/rochefort460.jpg


Beer (and APIs) Will Change the World

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Beer (and APIs) Will Change the World