1. Cisco IT’s Journey to
Enterprise 2.0 and Beyond
Integrated Workforce Experience
Colin Seward, Director, IT
Marisa Chancellor, Sr. Director, IT
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

2. We’re At A Major Inflection Point
That is Changing The Way We Work
Scale Speed Web 2.0 Technologies
Globalization Explosion of Content
Empowered Service-oriented
Employees Architecture
Communication
Consumer &
Collaboration Virtualization
Mobility
Always On
Green
Business Technology
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

3. Business Processes Extending Beyond
Internal & External Enterprise Walls
Businesses require a secure, rich, and virtualized
ability to collaborate across every workspace
Branch
Partners HQ
Office
Consultant Customer Vendor
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 3

4. The CIO Is Caught In The Middle
Employee Demands Enterprise Demands
“I want Facebook for the Compliance
Enterprise...” DR Strategies
“Why can’t I get access Security
to…” Operational Excellence
“I’m going to do it whether QoS
you support it or not...” Backup and Recovery
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

5. From Vision to Reality
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

6. The Communication & Collaboration Story
Integrated Workforce Experience
Connect Communicate Collaborate Learn
the right people,
resources, and more effectively Internally and from all
content at the right and efficiently externally
time
Goal is to drive productivity, growth and innovation
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

7. The Communication & Social Networking
The Enterprise Meets Collaboration Story
People
Connect
the right people,
resources, and
content at the right
time
Learn
My
Collaborate View
from all Communicate
Communities Information
Internally and more effectively
externally and efficiently
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

8. Integrated Workforce Experience
People: Connect and Find the Known and Unknown
Rich Presence Videos and
Information content Matt
authored or
recommends
Click to X
Matt’s interests
and communities
Integration to are easily
Blog Platform accessible
Rich metadata,
integration
across
systems
People
Collab Arch-RS June © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

9. Integrated Workforce Experience
Information: Many Sources. One View.
Integration
with Directory
to show
Experts
Integration
Integration with related
with Tagging Communities
and Ratings
Integration
with Show and
Share
Integration
with relevant
blogs and
discussion Information
forums
Collab Arch-RS June © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

10. Community Taxonomy
PEOPLE WORK LIFE INTEREST
•Business Interest
•Organization / Depart •Social Interest
• Enterprise Initiative
• Job Role
• Product / Service
• Customer/ Partner/
Account • Project / Program
• Support
• Technology
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

11. Integrated Workforce Experience
Communities: Access Relevant Information and Applications
Key Tenants
1. Headline News
1
2. Architectural Plays
2
3. Sales “Care Abouts”:
3 1
- My Bookings
- My Pipeline 2
- My Notifications
3
- My Commissions 3
- My Opportunities
3
2
3
3
3 Communities
Collab Arch-RS June © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

12. Integrated Workforce Experience
Communities: Access Relevant Information and Applications
Key Tenants
1
1. Key Topics 1
3
2 Activity Feed
2.
3 Common
3.
Engineering Tools
2
Communities

13. Integrated Workforce Experience
Communities: Access Relevant Information and Applications
Key Tenants
1. Key Topics
- Mentoring
- Career development 1 3
- Work-life integration
- Networking
2. Consolidated view of all
global WAN
communities 4
3. Easy access to
social networking
technologies
4. Professional
2
Development links
Fun Facts
- 8 Different functional groups Communities
- 7 different countries
- Content in many different
languages

14. Integrated Workforce Experience
My View: Work Your Way.
Central view
for customized
Cisco news
Integration
with
Communities
and projects
Integrated with
Exchange for
mail, tasks and Integrated
calendar contact lists
across all
spaces
End user
customisation
Learn
My
Community View
activity feeds
Collab Arch-RS June © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

15. Evolving the Architecture
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

16. Elements of Our Enterprise 2.0 Platform
Integrated Workforce Experience
Powered by Cisco Quad
Cisco Video Enterprise Applications &
Personalization
Communication Social Software Services
& Relevancy
& Collaboration
Directory
Search
Ciscopedia
UC Blogs Wikis
TelePresence ----Services -----
Workforce ERP
Show and Data
Content
Share CRM
Instant Business Intelligence
Messaging ID Mgmt Policy Mgmt
Tagging Expense Reporting
Flip Digital
Video Media Communities (Pulse)
Result is a personalized, relevant workspace
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

17. The Evolution of the Integrated Workforce Experience
Integrated User Experience
Video
Communication & Enterprise Social Personalization & Applications &
Collaboration Software Relevancy Services
New Business Capabilities
Integrated Workspaces
FCLN
i-Zone CDN
Finance
Internal Cisco
Collaboration
Innovation Developer
& Leadership
Site Network
Network
Ciscopedia Directory 3.0 WebEx/MP Hybrid Client
New Cisco Workspaces
Platform Building Blocks
Technologies
Video Unified Discussion Virtual Social
RSS Wikis Blogs IM
Sharing Communications Forums Meetings Bookmarking
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

18. Cisco IT’s Integrated Collaboration Architecture
Devices Layer
Mobility IP Communications TelePresence Desktop Flip
Collaboration Applications Layer Directory Communities Integrated Workforce Experience Portals
Transformational /UI Layer (any device, anywhere, anytime)
Web Services
Common Application Services Layer API to
transactional
Content
Search Grouping Notification Collaboration Tagging systems (CRM,
Exposure ERP)
Data Access Policies Layer (entitlements, identity management, authentication)
Web Services Layer
RSS Video Wiki Blogs Forums Content Access Transactional
SOA App
Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging
Data Aggregation Layer
Web 2.0 Multiway Video Transactional Document HR
data metadata repository system data repository Data
Off-Prem Data On-Prem Data
Cisco Network Layer Network Services
Medianet Policies Security Tagging
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

19. Cisco Quad
Personal Directory
dashboard Cisco Video Profile
Enterprise
Applications &
Personalization
Communication
Social Software
& Services
Relevancy
Social tagging & Collaboration Blogs, wikis,
Forums
Directory
Click to: Search
call, IM, meet Instant
UC
Ciscopedia
Messaging Community
Blogs Digital Media
----Services -----
team space
People, communities, Workforce
information Show ERP Share
and Data
Content
CRM Video (Show
Flip and Share)
Content Video TelePresence
management Business Intelligence
ID Mgmt Policy Mgmt
Communities UC-enabled
Expense Reporting
Cisco Wikis
Policy and Tagging (Pulse) Browser
Security
Applications and
Micro-blogging Services
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19

20. Measuring the Value
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

21. Business Drivers
Transforming How We Work
Accelerated Product Development
Innovation New Business Models
CEO Care-Abouts
Growth Driving Revenue
Accelerate Sales Cycle
Cost Avoidance
Productivity Operational Efficiencies
Faster Decision Making
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

22. Cisco’s Collaboration Initiatives
FY09 Benefits from 7 Distinct Collaboration Programs
In FY09, Cisco Achieved $1.052B in Net Benefits from Web 2.0
Collaboration Solutions, up from $691 M in FY08
Net Benefits
Connected Workspace $11.5 M
Innovation Mac Wiki $ 5.5 M
C-Vision and Video Blogs $11.1 M
Expertise Locator (SOAR) $108.6 M
Growth
Sales Productivity (NEW) $ 15.4 M
Remote Collaboration (TP / WebEx / UC) $601.3 M
Productivity
Telecommuting $298.7 M
Total: $1.052 B
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22

23. Cisco on Cisco Proof Points
Productivity Transforming How We Work
Cisco TelePresence
•789 units deployed
•217 cities in 52 countries globally
•617,841 meetings conducted
•90% growth in TP meetings from FY08-FY09
•Over $527 M in travel savings
•Increased customer interactions
•Faster sales cycle and improved win rates
•Increased contribution margins by $115M
in FY09 - up from $91M in FY08
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

24. Cisco on Cisco Proof Points
Productivity Transforming How We Work
Virtual Global Annual Sales Conference
•20,000 global participants
•90 countries, 270 cities
•211 million air miles avoided
•88 hrs of consecutive events
•Streaming video
• Integration of 7 technologies
•90% cost savings
•Highly engaged employee experience
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24

25. Growth
Cisco on Cisco Proof Points
Transforming How We Work
Expertise Location
Increase high-value interactions using
expertise locator and remote collaboration
capabilities
Shorten cycle time with regularly scheduled
virtual product demos
45% increase in specialist interactions with
customers in Canada, Commercial
Improved market coverage
Scaled expertise
Increased customer face time
Specialist time savings of $12M/yr
Increased margin of $50M from reducing
sales cycle
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

26. Innovation
Cisco on Cisco Proof Points
Transforming How We Work
Knowledge Sharing
Common wiki portal for Mac users, with
distributed editing
Provides community-based instructions,
resources, tips
Approx. 10,000 unique visitors/month
Improved productivity for Mac users
Avoids approximately $1.6M in annual help
desk costs
Improves productivity with increased uptime-
$2.6M annual value for Cisco
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

27. Innovation
Cisco on Cisco Proof Points
Transforming How We Work
Cisco Cisco
I-Zone
Collaboration with our Cisco Family I-Prize
Collaboration with our Customers
Activity Results Activity Results (First Phase)
• 8695 global I-Zone users • Innovative new ideas become • Global teams and individuals • New product definition
• Over 1458 ideas submitted new products and services collaborate to innovate new • Product enhancements
• 4844 votes for ideas for Cisco ideas • Total Members: 1416
• 1634 comments by users • Significant product • Innovation ideas aligned with • Ideas: 411 & Posts: 2064
enhancements Cisco core strategic direction
• Engaged employees • Usage of Cisco collaboration
tools
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27

28. Transforming the
Business
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28

29. Wikis
Instant messaging
526k pages in TelePresence
Conferencing 14.3m IM
Q3 FY10. 789 units, 114%
533m minutes in Q3 24% growth chats in Q3 FY10 growth!
FY10 Q on Q 12% growth $527m in travel &
21% growth Q on Q productivity
Q on Q savings!
by Q3 FY10
Usage is Exploding!
Directory 3.0
Q2 FY10
27k users have now
24k videos
added Expertise.
113k views
103% growth
243% growth
IWE Forums Y on Y
Y on Y
44,796 IWE users 28k threads &
and over 2.8 messages in Q3
million hits by Q3 FY10
FY10 19% growth
Q on Q
FY = Financial Year (End of July)
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

30. More Than Just Technology
Web-Services
Video
Technology Unified Communications
TelePresence
Wikis
Blogs
Sustainable Commerce Services (SOA)
Business Value Metrics
Scaleable Integrated Processes
Common Services
Process Culture
Leadership
Change Management
Governance
Invite Participation
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30

31. Communications and Collaboration Board
The C & C Cross-Functional Board will drive
innovation and success in communication and collaboration at Cisco
Co- chair Co-chair
Jim Grubb Sheila Jordan
Corp. Comms IT
Mala Anand Tricia Baker Murali Mike Metz Harbrinder Angela Stark Jodi Krause Kevin Amy Kwan
CA CDO Sitaram CMO Kang Corp Comm Corp Harrington Finance
CDO Corp Comm Positioning CVCM
Don Susan Rick Hutley Marisa Lance Perry Van Dang Christine Shanthi Iyer Andy Starr Chris Treille
McLaughlin Monaghan IBSG Chancellor IT Legal Castle Sales/IT WebEx WW Channels
HR HR IT Sales

32. Transformation Example: IT Organisation
FROM TO
Stand Alone Projects End-to-End Experience
My Way or the Highway Wisdom of Crowds
Local Global
Internal Ecosystem
Sequential Development Process Agile Development Process
Rigid Product Life Cycle Rapid Prototyping
Accelerating productivity, growth and innovation
ECP EBC © 2009 Cisco Systems, Inc. All rights reserved. Cisco Highly Confidential

33. Our Journey to Enterprise 2.0
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33

34. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34