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mba570.spring09.perceptual.mapping
1.
Perceptual Mapping?
2.
What is
Perceptual Mapping? 5 1 2 3 4
3.
Perceptual Mapping? Start with Position
on x-y graph
4.
Perceptual Mapping?
classy Start with products Position on x-y graph conservative sporty practical
5.
Try other dimensions
wasteful small large fuel efficient
6.
Try other dimensions
Single Youth Mature Family
7.
ask Barney. .
.
8.
ask Barney. .
.
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