Measuring Web and Social Media Metrics for Non-eCommerce Sites
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The document discusses basic web and social media metrics for non-eCommerce sites. It provides an overview of common metrics used to measure website traffic and engagement across platforms like visitors, pageviews, referrers, search terms, and social media metrics. It also discusses using Google Analytics to measure metrics, analyze traffic trends, and improve site performance.
![Basic Web + Social Media Metrics: Non-eCommerce Sites Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]](https://image.slidesharecdn.com/lauraleedooleygoogleanalyticsoverview-090529124521-phpapp02/85/basic-web-social-media-metrics-non-ecommerce-sites-1-320.jpg)
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Measuring Web and Social Media Metrics for Non-eCommerce Sites
- 1. Basic Web + Social Media Metrics: Non-eCommerce Sites Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]
- 2. www.wri.org
- 3. Goal of WRI online communications Satisfaction in Engagement Ambassador/Evangelist Ownership and Support Word of Mouth Repeat Customers Relationship
- 4. METRICS MANTRA: “You can’t manage what you can’t measure.”
- 5. Measuring beyond your website
- 6. Designing for online conversations
- 7. Measuring online conversations: Radian 6
- 8. Measuring online conversations: Radian 6
- 10. Visitors | Subscribers | Fans-Friends-Followers
- 11. Pageviews | Clickthroughs | Views-Reach
- 12. Referrers | Reposts | Retweets
- 13. Search Terms | Keywords | Tags | Adwords
- 14. Seasonal Traffic | Topics | Events
- 16. Bounce Rate
- 17. Exit Pages
- 18. Pages Per Visit | Comments | Posts
- 19. Time on Site | Time on Page
- 20. New v. Returning Visitors Jon Fravel
- 21. Popular Links | Popular Pages | Navigation
- 23. Conversion ?!?
- 24. Trends Over Time | Changing Metrics
- 27. ga.js PageTracker Code <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker(" UA-XXXXXXX-X "); pageTracker._trackPageview(); } catch(err) {} </script>
- 29. No reporting tool is 100% accurate
- 33. Dashboard
- 34. Visitors Traffic Sources Content Goals
- 35. Help Resources Settings Report Navigation Export Options & Email Setup Help Center Calendar/Date Slider Customizable graph: by time and up to 2 metrics Advanced Segments Site Usage Statistics
- 36. Ebb and flow of traffic by day, week, month
- 37. Correlations between different metrics
- 38. Content detail vs. site average
- 39. Narrative Title Additional Reports Breadcrumb Scorecard
- 40. Narrative Title Breadcrumb Scorecard Alternative Reports Display Options Content Options AdditionalReports