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Expansion into new markets
Build revenue and market position
Acquire expertise
Create synergies and efficiencies:
   Shared overhead – cost reduction
   Economies of scale
   Sharing data (e.g., clients, markets) across the
   organizations


                Copyright 2010 AvaSea Services – All Rights Reserved
                                                                       2
Estimate that between 50% - 70% of M&As fail
Reasons for failure:
   Cultural differences
   Lack of transition planning
   Difficulties integrating IT between organizations
   Unexpected problems and complications
Up to 50% of integration costs can be incurred
by IT


               Copyright 2010 AvaSea Services – All Rights Reserved
                                                                      3
Strategy                                    • Picking the right model for integration



     Due Diligence                                  • Getting the right information early in the process


                                                    • Effectively implementing the merger / acquisition,
          Execution                                   including anticipation of costs
                                                    • Picking the right team


       Post Merger                                  • Aligning systems and processes
       Integration

* From “The Role of Information Technology in Mergers and Acquisitions”, by Peter Blatman, et al. Deloitte Consulting




                                           Copyright 2010 AvaSea Services – All Rights Reserved
                                                                                                                        4
Successful strategies include:
   Early involvement of IT
   Careful due diligence early in process – need to
   assess IT landscape of both companies to identify
   land mines
   Careful attention to budget – it is almost always
   more complicated and costly than anticipated
Too often, early planning:
   Focuses on front-office (product management,
   sales, marketing) and
   Neglects back-office functions (HR, IT, operations)

               Copyright 2010 AvaSea Services – All Rights Reserved
                                                                      5
Maintain                                                            Consolidate
Goals:                                                      Goals:
• Expertise of seller                                       • Cost reduction
• Access to newer markets                                   • Market expansion
Strategy: Keep status quo                                   Strategy: Adopt technology &
operations for both companies                               processes of acquiring company


              Synthesize                                                            Transform
Goals:                                                      Goals:
• Access to newer markets
• Access to newer distribution channels
                                                            • New business vision &
                                                              processes
Strategy: Choose best                                       Strategy: Develop a new IT vision
technologies & processes from                               and organize as per vision
each company



                             Copyright 2010 AvaSea Services – All Rights Reserved
                                                                                                  6
Economies of Scale
             Shared Overhead                                                                      Establish single procurement
         Cost reduction by eliminating                                                            function
          duplicate IT functions                                                                  Consolidate hardware,

         Standardize operations (e.g.,                                                            software, storage
          IT support, maintenance)




    Exchange of information                           M&A Success                                        Systems Integration
 Integrate customer data,                   Cost reduction                                          Sales and marketing
  discover new revenue sources               Market expansion                                        Production

 Streamline work-flow                       New markets                                             Supplier management
                                                                                                       systems




                                          Copyright 2010 AvaSea Services – All Rights Reserved
                                                                                                                                  7
Incompatible information systems and data
repositories
Divergent management philosophies
Incongruent management practices
IT systems that are not compatible and require
large investments of time and $$$ to merge
Difficult decisions to be made:
   Staff retention (or not)
   Legacy applications / systems – keep or not?


               Copyright 2010 AvaSea Services – All Rights Reserved
                                                                      8
Lost revenue through poor execution
Need to “keep the lights on” – conduct business
as usual, while moving forward with transition
Potential customer service issues with poorly
executed transitions
Data migration and security issues
Adequate time for testing and QA activities
under pressure from business to make merger
deadlines


             Copyright 2010 AvaSea Services – All Rights Reserved
                                                                    9
Management of existing contracts – potentially
a huge project (multi-year)
   Software / hardware license and lease contracts
   Telecommunications
   Outsourced services
All contracts must be reviewed for:
   Term (how much time left)
   Termination clauses and penalties
   Determination whether to continue or terminate,
   or modify terms

               Copyright 2010 AvaSea Services – All Rights Reserved
                                                                      10
IT system integration is a mature discipline –
most large IT organizations are experienced
with integration projects
IT in M&A projects:
   Require the same project / transition management
   disciplines on a larger scale
   Are frequently rushed and lack adequate planning
   Have an added complexity of cultural differences
   between the companies


              Copyright 2010 AvaSea Services – All Rights Reserved
                                                                     11
Need clear statement from senior leadership
about how business will deliver value through IT
Set goals and priorities – can’t do everything at
once – what is the vision?
Create roadmap of enterprise architecture and
plan for achieving end state
Communications planning
Shared services – what can be shared?
HR/finance/ERP/support?

              Copyright 2010 AvaSea Services – All Rights Reserved
                                                                     12
• Involve IT early
                                                Set / review                  • Identify objectives for M&A
                                                                              • What are expected benefits?
  • What are measures of success?
                                                  strategy                      How achieved?
  • How measured?
  • What happens if not met?

                                                                                Create / update
                       Set measureable
                        targets & goals
                                                                              integration strategy
                                                                                  detailed plan
                                                                                           • Form integration team
                                                                                           • Create & socialize white
                                                                                             papers on strategy
                                                                                           • Create communications plan
                             Execute                                                       • Create PMO
                          communications
                               plan
                                                                       Perform due         • Honest appraisal
• Identify stakeholders                                                 diligence          • Identify possible land mines
• Plan for all levels of organization                                                      • Document & report issues,
• Document & report issues, rework                                                           rework strategy
  plan


                                           2010 AvaSea Services – All Rights Reserved
Staffing implications – critical to success
   Communication planning
   Cultural considerations
   Training
   Retention of key technical talent critical to success




                Copyright 2010 AvaSea Services – All Rights Reserved
                                                                       14
Privacy and security
   Regulatory requirements might be different in different
   companies – particularly important for health and financial
   services
   Paramount importance to protect corporate data
Data types may be incompatible between companies,
requiring careful planning for merging
Regulations include:
   Markets in Financial Instruments (MiFID)
   Sarbanes-Oxley (SOX)
   Payment Card Industry Data Security Standard (PCI DSS) –
   related to retail


                 Copyright 2010 AvaSea Services – All Rights Reserved
                                                                        15
CIO (IT) involvement early in merger planning
activities
Priority on thorough and detailed transition
planning: requires project management and
technical expertise
Communications planning
Early due diligence to identify majority of
pitfalls – ideally done prior to signing M&A
agreement

             Copyright 2010 AvaSea Services – All Rights Reserved
                                                                    16
Merge systems? Migrate to one or the other?
How compatible are the business processes that
support and use the systems?
What is role of outsourcing (or consultants) in:
   Current operations of each company
   Transition / project management
   Future operations?
   Outsourcing contracts may have large impact on
   M&A plans


              Copyright 2010 AvaSea Services – All Rights Reserved
                                                                     17
What are your metrics for success?
How will you know if you have achieved your
vision? Examples of metrics:
   System cutovers without downtime
   Customer satisfaction measures
   Quality of data in combined systems, protection of
   data security
   System uptimes
   Business processes continuing without interruption



               Copyright 2010 AvaSea Services – All Rights Reserved
                                                                      18
Due                             Integration
Strategy                                                                    Execution
                  Diligence                           Planning



Define          Create                                 Choose
                integration team                                            Implement
integration                                            approach             work plans
and IT          Assess risks &                         Develop work         Check against
strategies      synergies                              plans and            metrics
Set targets &   Estimate costs                         metrics
measures
                Establish project
                management
                office (PMO)




                     Copyright 2010 AvaSea Services – All Rights Reserved
                                                                                            19
SAS Acquires IDeaS
 SAS Institute: Leading data analytics co. ~2B$
     Acquired IDeaS (MN) in 3Q 2008 co. ~ 20M$+
      Expand current product offerings by using decision
      systems technology from seller
       Maintained existing product lines while exploring
      synergies




                     Copyright 2010 AvaSea Services – All Rights Reserved
                                                                            20
Oracle and Symantec
  Oracle : 27 acquisitions since Dec. 2006
      Penetrating new markets, innovating through
      synthesis of new products and services
      Including Stellent Inc. from Minnesota
      Ran into issues (e.g., PeopleSoft acquisition)
  Symantec Inc.: 40+ acquisitions since Jan. 2001
      Complementary products to expand the market for
      information security
      Includes Altiris and PC tools for IT management


                      Copyright 2010 AvaSea Services – All Rights Reserved
                                                                             21
Google
   Google : 63 acquisitions since 2001
         Expanding technology reach both online & mobile
         Includes Android – popular in Smart Phones market
         Includes Double Click – used in Ad Sense




                    Copyright 2010 AvaSea Services – All Rights Reserved
                                                                           22
Mergers and Acquisitions: The Business Risks Associated with Merging IT.
Mark Bargh, VP of AppLabs, 2007.
Plugging IT into the Merger Equation. InfoWorld, April 24, 2000.
Information Technology’s M&A Problem: A Briefing on Integration during
Mergers & Acquisitions. Shawn Torkelson, Synapse SE. Information@synapse-
se.com.
The Role of Information Technology in Mergers and Acquisitions. Peter
Blatman, Principal, et al. Deloitte Consulting LLP. 2008, Deloitte Development
LLC.
How to Manage Mergers and Acquisitions. Stephanie Davidson, IT World-An
Open Exchange. April 5, 2001.




                      Copyright 2010 AvaSea Services – All Rights Reserved
                                                                             23
Experience driving results
   IT operations and transformation expertise
   Our specialties include:
       IT operations management, operations
       assessments
       Introduction of new computing technologies, such
       as Software-as-a-Service (SaaS), cloud computing
       Sourcing – insourcing and outsourcing
       Vendor and contract management
       IT financial analysis


                      Copyright 2010 AvaSea Services – All Rights Reserved
                                                                             24
Our leadership team
             Linda Langin, Principal
             612.756.3685
             llangin@avasea.com


             Uttiya Dasgupta, Director of Technology
             651.204.3134
             udasgupta@avasea.com



             Don Keysser, Director of Finance
             612.710.0995
             dkeysser@avavsea.com


                      Copyright 2010 AvaSea Services – All Rights Reserved
                                                                             25

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Mergers & Acquisitions It Implications

  • 1.
  • 2. Expansion into new markets Build revenue and market position Acquire expertise Create synergies and efficiencies: Shared overhead – cost reduction Economies of scale Sharing data (e.g., clients, markets) across the organizations Copyright 2010 AvaSea Services – All Rights Reserved 2
  • 3. Estimate that between 50% - 70% of M&As fail Reasons for failure: Cultural differences Lack of transition planning Difficulties integrating IT between organizations Unexpected problems and complications Up to 50% of integration costs can be incurred by IT Copyright 2010 AvaSea Services – All Rights Reserved 3
  • 4. Strategy • Picking the right model for integration Due Diligence • Getting the right information early in the process • Effectively implementing the merger / acquisition, Execution including anticipation of costs • Picking the right team Post Merger • Aligning systems and processes Integration * From “The Role of Information Technology in Mergers and Acquisitions”, by Peter Blatman, et al. Deloitte Consulting Copyright 2010 AvaSea Services – All Rights Reserved 4
  • 5. Successful strategies include: Early involvement of IT Careful due diligence early in process – need to assess IT landscape of both companies to identify land mines Careful attention to budget – it is almost always more complicated and costly than anticipated Too often, early planning: Focuses on front-office (product management, sales, marketing) and Neglects back-office functions (HR, IT, operations) Copyright 2010 AvaSea Services – All Rights Reserved 5
  • 6. Maintain Consolidate Goals: Goals: • Expertise of seller • Cost reduction • Access to newer markets • Market expansion Strategy: Keep status quo Strategy: Adopt technology & operations for both companies processes of acquiring company Synthesize Transform Goals: Goals: • Access to newer markets • Access to newer distribution channels • New business vision & processes Strategy: Choose best Strategy: Develop a new IT vision technologies & processes from and organize as per vision each company Copyright 2010 AvaSea Services – All Rights Reserved 6
  • 7. Economies of Scale Shared Overhead  Establish single procurement  Cost reduction by eliminating function duplicate IT functions  Consolidate hardware,  Standardize operations (e.g., software, storage IT support, maintenance) Exchange of information M&A Success Systems Integration  Integrate customer data,  Cost reduction  Sales and marketing discover new revenue sources  Market expansion  Production  Streamline work-flow  New markets  Supplier management systems Copyright 2010 AvaSea Services – All Rights Reserved 7
  • 8. Incompatible information systems and data repositories Divergent management philosophies Incongruent management practices IT systems that are not compatible and require large investments of time and $$$ to merge Difficult decisions to be made: Staff retention (or not) Legacy applications / systems – keep or not? Copyright 2010 AvaSea Services – All Rights Reserved 8
  • 9. Lost revenue through poor execution Need to “keep the lights on” – conduct business as usual, while moving forward with transition Potential customer service issues with poorly executed transitions Data migration and security issues Adequate time for testing and QA activities under pressure from business to make merger deadlines Copyright 2010 AvaSea Services – All Rights Reserved 9
  • 10. Management of existing contracts – potentially a huge project (multi-year) Software / hardware license and lease contracts Telecommunications Outsourced services All contracts must be reviewed for: Term (how much time left) Termination clauses and penalties Determination whether to continue or terminate, or modify terms Copyright 2010 AvaSea Services – All Rights Reserved 10
  • 11. IT system integration is a mature discipline – most large IT organizations are experienced with integration projects IT in M&A projects: Require the same project / transition management disciplines on a larger scale Are frequently rushed and lack adequate planning Have an added complexity of cultural differences between the companies Copyright 2010 AvaSea Services – All Rights Reserved 11
  • 12. Need clear statement from senior leadership about how business will deliver value through IT Set goals and priorities – can’t do everything at once – what is the vision? Create roadmap of enterprise architecture and plan for achieving end state Communications planning Shared services – what can be shared? HR/finance/ERP/support? Copyright 2010 AvaSea Services – All Rights Reserved 12
  • 13. • Involve IT early Set / review • Identify objectives for M&A • What are expected benefits? • What are measures of success? strategy How achieved? • How measured? • What happens if not met? Create / update Set measureable targets & goals integration strategy detailed plan • Form integration team • Create & socialize white papers on strategy • Create communications plan Execute • Create PMO communications plan Perform due • Honest appraisal • Identify stakeholders diligence • Identify possible land mines • Plan for all levels of organization • Document & report issues, • Document & report issues, rework rework strategy plan 2010 AvaSea Services – All Rights Reserved
  • 14. Staffing implications – critical to success Communication planning Cultural considerations Training Retention of key technical talent critical to success Copyright 2010 AvaSea Services – All Rights Reserved 14
  • 15. Privacy and security Regulatory requirements might be different in different companies – particularly important for health and financial services Paramount importance to protect corporate data Data types may be incompatible between companies, requiring careful planning for merging Regulations include: Markets in Financial Instruments (MiFID) Sarbanes-Oxley (SOX) Payment Card Industry Data Security Standard (PCI DSS) – related to retail Copyright 2010 AvaSea Services – All Rights Reserved 15
  • 16. CIO (IT) involvement early in merger planning activities Priority on thorough and detailed transition planning: requires project management and technical expertise Communications planning Early due diligence to identify majority of pitfalls – ideally done prior to signing M&A agreement Copyright 2010 AvaSea Services – All Rights Reserved 16
  • 17. Merge systems? Migrate to one or the other? How compatible are the business processes that support and use the systems? What is role of outsourcing (or consultants) in: Current operations of each company Transition / project management Future operations? Outsourcing contracts may have large impact on M&A plans Copyright 2010 AvaSea Services – All Rights Reserved 17
  • 18. What are your metrics for success? How will you know if you have achieved your vision? Examples of metrics: System cutovers without downtime Customer satisfaction measures Quality of data in combined systems, protection of data security System uptimes Business processes continuing without interruption Copyright 2010 AvaSea Services – All Rights Reserved 18
  • 19. Due Integration Strategy Execution Diligence Planning Define Create Choose integration team Implement integration approach work plans and IT Assess risks & Develop work Check against strategies synergies plans and metrics Set targets & Estimate costs metrics measures Establish project management office (PMO) Copyright 2010 AvaSea Services – All Rights Reserved 19
  • 20. SAS Acquires IDeaS SAS Institute: Leading data analytics co. ~2B$ Acquired IDeaS (MN) in 3Q 2008 co. ~ 20M$+ Expand current product offerings by using decision systems technology from seller Maintained existing product lines while exploring synergies Copyright 2010 AvaSea Services – All Rights Reserved 20
  • 21. Oracle and Symantec Oracle : 27 acquisitions since Dec. 2006 Penetrating new markets, innovating through synthesis of new products and services Including Stellent Inc. from Minnesota Ran into issues (e.g., PeopleSoft acquisition) Symantec Inc.: 40+ acquisitions since Jan. 2001 Complementary products to expand the market for information security Includes Altiris and PC tools for IT management Copyright 2010 AvaSea Services – All Rights Reserved 21
  • 22. Google Google : 63 acquisitions since 2001 Expanding technology reach both online & mobile Includes Android – popular in Smart Phones market Includes Double Click – used in Ad Sense Copyright 2010 AvaSea Services – All Rights Reserved 22
  • 23. Mergers and Acquisitions: The Business Risks Associated with Merging IT. Mark Bargh, VP of AppLabs, 2007. Plugging IT into the Merger Equation. InfoWorld, April 24, 2000. Information Technology’s M&A Problem: A Briefing on Integration during Mergers & Acquisitions. Shawn Torkelson, Synapse SE. Information@synapse- se.com. The Role of Information Technology in Mergers and Acquisitions. Peter Blatman, Principal, et al. Deloitte Consulting LLP. 2008, Deloitte Development LLC. How to Manage Mergers and Acquisitions. Stephanie Davidson, IT World-An Open Exchange. April 5, 2001. Copyright 2010 AvaSea Services – All Rights Reserved 23
  • 24. Experience driving results IT operations and transformation expertise Our specialties include: IT operations management, operations assessments Introduction of new computing technologies, such as Software-as-a-Service (SaaS), cloud computing Sourcing – insourcing and outsourcing Vendor and contract management IT financial analysis Copyright 2010 AvaSea Services – All Rights Reserved 24
  • 25. Our leadership team Linda Langin, Principal 612.756.3685 llangin@avasea.com Uttiya Dasgupta, Director of Technology 651.204.3134 udasgupta@avasea.com Don Keysser, Director of Finance 612.710.0995 dkeysser@avavsea.com Copyright 2010 AvaSea Services – All Rights Reserved 25