1. Th
ea
t re
c
Musi
ine
S wl a c e
Pa
Faculty
Students
Staff
Community Partners
Thursday, May 14, 2009
2. Realizing an Intended Future:
Forming the Strategic Intent of
the
College of Music and Dramatic
Jeanne Schwartz and Laurence Kaptain
May 12, 2009
Thursday, May 14, 2009
3. Realizing an Intended Future:
Forming the Strategic Intent of
the
College of Music and Dramatic
Jeanne Schwartz and Laurence Kaptain
May 12, 2009
Thursday, May 14, 2009
4. Realizing an Intended Future:
Forming the Strategic Intent of
the
College of Music and Dramatic
Jeanne Schwartz and Laurence Kaptain
May 12, 2009
Thursday, May 14, 2009
7. Vision Positioning
To be To say
Brand ID
To do To feel
Mission Essence
Thursday, May 14, 2009
8. We only worked on the
internal (left side)
Vision Positioning
To be To say
Brand ID
To do To feel
Mission Essence
+ values
Thursday, May 14, 2009
9. Today’s
agenda
a. Introduction
and context
b.
Vision
c.
Mission
d.
Values
e.
Roadmap
Thursday, May 14, 2009
10. CMDA Retreat
• May 12, 2009
• 113 people (faculty,
staff, students,
community partners)
• Led by
communications
specialist/
facilitator Jeanne
Schwartz (Kansas
City)
Thursday, May 14, 2009
11. Our working
definition of
consensus:
I have expressed my opinion
and know others have heard it.
I have listened to others’
opinions and considered them
carefully. I can live with
the outcome the group
developed.
Thursday, May 14, 2009
12. Elements
vision
mission
values
Thursday, May 14, 2009
