Slides from July 22, 2011 keynote at AAFCP conference in Duluth, MN. Topic: Clear, Bold Communication.

1. Clear, Bold Communication July 22, 2011

3. Measurable: Helped organizations raise $120 million in last 11 years.

4. Impact: My work creates environments where people find ease and joy generating support for their mission. 2

5. 3 Thousands of messages barrage us every single day.

6. 4 How can you stand out?

7. Clear, Bold Communication 2 by 4 rule

8. 6 Clear, Bold Communication

9. Clear, Bold Communication What do you want supporters to do?

10. Definition Development: The total process by which an organization increases public understanding of its mission… ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals)

11. The Secret to Fundraising: Clear, Bold Communication Telling Your Story - Intro Asking – Take Action Maximize Relationships – Stay Relevant Managing Data

12. The Secret to Fundraising: Clear, Bold Communication Telling Your Story - Intro Asking – Take Action Maximize Relationships – Stay Relevant Managing Data

13. Communication 46% of supporters stop supporting for reasons connected to “a failure to communicate.” ~ Penelope Burk & Cygnus Applied Research

14. Communication The most overlooked & important component by most organizations.

17. Clear, Bold Communication Clear Adjective 1. free from doubt or confusion 2. certain in the mind; sure 3. easy to see or hear; distinct 4. evident or obvious Collins Essential English Dictionary 2nd Edition 2006 © HarperCollins Publishers 2004, 2006

18. Clear, Bold Communication Bold Adjective 1. courageous, confident, and fearless 2. immodest 3. standing out distinctly; conspicuous Collins Essential English Dictionary 2nd Edition 2006 © HarperCollins Publishers 2004, 2006

19. Clear, Bold Communication Think outside the box

20. Words Create Experiences

21. Clear, Bold Communication Use this clear value statement & introduce again: [different partner] “We are (who?). We specialize in working with (whom?) We help them (to do what?)."

23. 14% from foundations

24. 81% from individuals (includes bequests) *Source : Giving USA, June2011

25. Three Toxic Myths of Scarcity There’s never enough.

26. Three Toxic Myths of Scarcity More is better.

27. Three Toxic Myths of Scarcity That’s just the way it is.

28. Sharing Your Mission Powerfully Listen. Connect with your community where they are. Allow your community to spread your messages.

29. Storytelling The story provides the argument, the logical rationale for others to provide support

31. Six Word Stories

32. Clear, Bold Communication “A story is a way to say something that can’t be said any other way.”~ Flannery O’Connor

33. NEED exists when something is missing

34. Clear, Bold Communication Why is it important for you to exist?

36. Ambassador

37. Stakeholder

39. Communication What’s Working? What’s Missing? Share a story that causes people to feel & take action Listen

40. Greatness is not a function of circumstance. Greatness it turns out, is largely a matter of conscious choice & discipline . 35

41. Share: One thing that inspired you One thing you may do differently 36

42. 37 Connecting with Lori Blog and monthly e-NewsletterMembership – special offerKey Note & Breakout Sessions Customized Fundraising Action Planning Sessions

43. lori@LoriJacobwith.comwww.LoriJacobwith.com 952- 949-2105 http://twitter.com/LJacobwith Lori Jacobwith Thank you!