How To Sell Your Own Home - FSBO Bootcamp (PT 2)

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"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part 2 of 3.

Self Improvement Real Estate Business

How To Sell Your Own Home
Part 2

Presented by:
Liz Provo, Mass Marketing Resources
Copyright 2012

Preparing Your Home

Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

Make Needed
Repairs
Pre-listing home inspections
help you avoid nasty
surprises – and a potential
lost sale later!
Note: Have Septic?
Title V inspection
required!

Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

Creating a Buyer Friendly Space
 De-clutter: Remove knick-knacks, magazines, shelf clutter, table
clothes/doilies, most artwork

 De-personalize: Remove family pictures, trophies

 Let the light shine in – remove heavy curtains

 Showcase hardwood floors

 Make rooms look large – remove excess furnishings and leaves
from dining room table

 Neutralize/deodorize: Paint in neutral colors, use air purifiers

 Control pet and child areas: toys, litter boxes, food bowls

 Stage key areas; purpose each room
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

Empty. The Opposite of Clutter
 Less than 10% of people can
envision an empty space.

 Empty spaces echo & are cold

 Empty homes take longer to sell!

 Buyers don’t feel at home

 Staging is key

 Don’t forget about exterior living
areas

Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

Pricing Your Home: 3 Ways
• First 30 days is critical
Yourself • Make a mistake and your property lingers
• Remove all emotional attachment
• Hard to justify to buyers and agents

• Lenders never use agent
Agent • Sales tool - FREE, wide range
CMA •
•
Only MLS data used.
Make sure agent leaves it

• Lender will use
Appraiser • Negotiate with buyers/agents
• Sleep better

Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

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How To Sell Your Own Home - FSBO Bootcamp (PT 2)

3. Make Needed Repairs Pre-listing home inspections help you avoid nasty surprises – and a potential lost sale later! Note: Have Septic? Title V inspection required! Massachusetts 4 Sale By Owner – Copyright 2011 Presented by: Liz Provo www.MA4salebyowner.com

4. Creating a Buyer Friendly Space  De-clutter: Remove knick-knacks, magazines, shelf clutter, table clothes/doilies, most artwork  De-personalize: Remove family pictures, trophies  Let the light shine in – remove heavy curtains  Showcase hardwood floors  Make rooms look large – remove excess furnishings and leaves from dining room table  Neutralize/deodorize: Paint in neutral colors, use air purifiers  Control pet and child areas: toys, litter boxes, food bowls  Stage key areas; purpose each room Massachusetts 4 Sale By Owner – Copyright 2011 Presented by: Liz Provo www.MA4salebyowner.com

5. Empty. The Opposite of Clutter  Less than 10% of people can envision an empty space.  Empty spaces echo & are cold  Empty homes take longer to sell!  Buyers don’t feel at home  Staging is key  Don’t forget about exterior living areas Massachusetts 4 Sale By Owner – Copyright 2011 Presented by: Liz Provo www.MA4salebyowner.com

6. Pricing Your Home: 3 Ways • First 30 days is critical Yourself • Make a mistake and your property lingers • Remove all emotional attachment • Hard to justify to buyers and agents • Lenders never use agent Agent • Sales tool - FREE, wide range CMA • • Only MLS data used. Make sure agent leaves it • Lender will use Appraiser • Negotiate with buyers/agents • Sleep better Massachusetts 4 Sale By Owner – Copyright 2011 Presented by: Liz Provo www.MA4salebyowner.com

How To Sell Your Own Home - FSBO Bootcamp (PT 2)

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