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Social Media Etiquette for the College Student

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Liz Jostes
Liz Jostes

The document discusses social media etiquette and best practices for professionals. It covers that recruiters and hiring managers are actively using social media to research candidates. They may find inappropriate content that could cause them to not hire a candidate such as photos with drinking or drugs. However, social media can also be used positively to showcase qualifications and build networks. The document provides tips for social media profiles such as using a professional photo and complete profiles across platforms. It also recommends privacy settings and being cautious of anything posted online since content is permanent.

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Social Media Etiquette Liz Jostes Eli | Rose Social Media, LLC @EliRoseSocial / @LizJostes http://www.EliRose.com Liz@EliRose.com *Photo credit: Mike Licht via Flickr How to be professional, strategic & fun Friday, September 27, 2013
Agenda A bit about me & a little about you Social media myths & facts What recruiters can - and do - find out Social media etiquette & best practices Wrap-up & questions EliRose.com -- @EliRoseSocial Friday, September 27, 2013
A bit about me In 160 characters... You can find me on Facebook, Twitter, LinkedIn, G+, Pinterest, Instagram, YouTube, FourSquare, Yelp, About.Me, LizJostes.com, EliRose.com, among others EliRose.com -- @EliRoseSocial Friday, September 27, 2013
At little about you Are you active on at least 1 social media network? Who do you interact with? (friends, teachers, people in the industry you plan to enter, etc.) Have Google-d a friend, boss or co-worker? Have used social media to network or interact with a prospective employer? Have a blog? EliRose.com -- @EliRoseSocial *photo credit birgerking Friday, September 27, 2013
Social Media Myths & Facts EliRose.com -- @EliRoseSocial “My account is protected/I deleted that update” Friday, September 27, 2013
Social Media Myths & Facts EliRose.com -- @EliRoseSocial “None of my IRL friends are on (Insert Social Platform)” @CoachDavidHill from U of Charleston (WV) Friday, September 27, 2013
Jobs Lost Thanks to Social Media EliRose.com -- @EliRoseSocial Photos via Business Insider & Huffington Post Friday, September 27, 2013
Social Media is a Recruiter’s Best Friend To scout for potential candidates To research or “background check” an applicant EliRose.com -- @EliRoseSocial Recruiters use social media for 2 things: Friday, September 27, 2013
Social Media is a Recruiter’s Best Friend 39% of hiring managers and HR professionals use social media sites to research job candidates Of those, 43% have found something that cause them NOT to hire that candidate. Inappropriate photos or info (50%) Drinking or drugs (48%) Poor communication skills (30%) Discriminatory comments (28%) Lied about qualifications (24%) EliRose.com -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
Social Media is a Recruiter’s Best Friend 19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate Conveyed a professional image (57%) Show s/he was well-rounded (50%) Great communication skills (43%) Great references given by other (38%) EliRose.com -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
EliRose.com -- @EliRoseSocial Speaking of positives, how do we get to the upside? Friday, September 27, 2013
Using Social Media for Good Ask for recommendations Don’t be afraid to connect & network with potential businesses, professionals and industry leaders Follow on Facebook Use Twitter lists Create a G+ circle Search hashtags LinkedIn Groups Showcase hobbies, awards, special projects, causes you support Don’t hesitate to let your personality shine through EliRose.com -- @EliRoseSocial Friday, September 27, 2013
Social Media Best Practices Use a clear photo of yourself for your bios Fully complete your bio & description fields Claim social media profiles using your real name Be a consistent YOU across all platforms Buy your own .com Blog Google yourself EliRose.com -- @EliRoseSocial Friday, September 27, 2013
Social Media Best Practices EliRose.com -- @EliRoseSocial Photo credit: Grammarly Friday, September 27, 2013
Control your Privacy EliRose.com -- @EliRoseSocial Facebook Friday, September 27, 2013
Control your Privacy EliRose.com -- @EliRoseSocial LinkedIn Friday, September 27, 2013
Control your Privacy EliRose.com -- @EliRoseSocial Google+ Friday, September 27, 2013
Keep in Mind... “The internet is written in ink” Social media moves fast, and you don’t want to become the next Buzzfeed sensation Be prepared to stand behind anything & everything you publish online Words used aren’t the only thing that matters; spelling and grammar are important, too, as do photos you post EliRose.com -- @EliRoseSocial Friday, September 27, 2013
Wrap Up EliRose.com -- @EliRoseSocial Questions? Friday, September 27, 2013

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Social Media Etiquette for the College Student

  • 1. Social Media Etiquette Liz Jostes Eli | Rose Social Media, LLC @EliRoseSocial / @LizJostes http://www.EliRose.com Liz@EliRose.com *Photo credit: Mike Licht via Flickr How to be professional, strategic & fun Friday, September 27, 2013
  • 2. Agenda A bit about me & a little about you Social media myths & facts What recruiters can - and do - find out Social media etiquette & best practices Wrap-up & questions EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 3. A bit about me In 160 characters... You can find me on Facebook, Twitter, LinkedIn, G+, Pinterest, Instagram, YouTube, FourSquare, Yelp, About.Me, LizJostes.com, EliRose.com, among others EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 4. At little about you Are you active on at least 1 social media network? Who do you interact with? (friends, teachers, people in the industry you plan to enter, etc.) Have Google-d a friend, boss or co-worker? Have used social media to network or interact with a prospective employer? Have a blog? EliRose.com -- @EliRoseSocial *photo credit birgerking Friday, September 27, 2013
  • 5. Social Media Myths & Facts EliRose.com -- @EliRoseSocial “My account is protected/I deleted that update” Friday, September 27, 2013
  • 6. Social Media Myths & Facts EliRose.com -- @EliRoseSocial “None of my IRL friends are on (Insert Social Platform)” @CoachDavidHill from U of Charleston (WV) Friday, September 27, 2013
  • 7. Jobs Lost Thanks to Social Media EliRose.com -- @EliRoseSocial Photos via Business Insider & Huffington Post Friday, September 27, 2013
  • 8. Social Media is a Recruiter’s Best Friend To scout for potential candidates To research or “background check” an applicant EliRose.com -- @EliRoseSocial Recruiters use social media for 2 things: Friday, September 27, 2013
  • 9. Social Media is a Recruiter’s Best Friend 39% of hiring managers and HR professionals use social media sites to research job candidates Of those, 43% have found something that cause them NOT to hire that candidate. Inappropriate photos or info (50%) Drinking or drugs (48%) Poor communication skills (30%) Discriminatory comments (28%) Lied about qualifications (24%) EliRose.com -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
  • 10. Social Media is a Recruiter’s Best Friend 19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate Conveyed a professional image (57%) Show s/he was well-rounded (50%) Great communication skills (43%) Great references given by other (38%) EliRose.com -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
  • 11. EliRose.com -- @EliRoseSocial Speaking of positives, how do we get to the upside? Friday, September 27, 2013
  • 12. Using Social Media for Good Ask for recommendations Don’t be afraid to connect & network with potential businesses, professionals and industry leaders Follow on Facebook Use Twitter lists Create a G+ circle Search hashtags LinkedIn Groups Showcase hobbies, awards, special projects, causes you support Don’t hesitate to let your personality shine through EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 13. Social Media Best Practices Use a clear photo of yourself for your bios Fully complete your bio & description fields Claim social media profiles using your real name Be a consistent YOU across all platforms Buy your own .com Blog Google yourself EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 14. Social Media Best Practices EliRose.com -- @EliRoseSocial Photo credit: Grammarly Friday, September 27, 2013
  • 15. Control your Privacy EliRose.com -- @EliRoseSocial Facebook Friday, September 27, 2013
  • 16. Control your Privacy EliRose.com -- @EliRoseSocial LinkedIn Friday, September 27, 2013
  • 17. Control your Privacy EliRose.com -- @EliRoseSocial Google+ Friday, September 27, 2013
  • 18. Keep in Mind... “The internet is written in ink” Social media moves fast, and you don’t want to become the next Buzzfeed sensation Be prepared to stand behind anything & everything you publish online Words used aren’t the only thing that matters; spelling and grammar are important, too, as do photos you post EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 19. Wrap Up EliRose.com -- @EliRoseSocial Questions? Friday, September 27, 2013