Week 7 UCLA Extension New Media Marketing Social Media Management

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Enjoy these Week 7 UCLA Extension New Media Marketing Social Media Management Tools and Analytics slides by Liz H Kelly, Goody PR and Goody Awards Founder. http://goodypr.com

Marketing

2
NMM Class Photo
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

3
Week 7 Topics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Social Media Policies
Social Media
Management Tools
Facebook & YouTube
Analytics Tools
Ramon deLeon at
Dominoes in Chicago
Exercise
Wrap-up
Social Media Analytics will turn
you into a Transformer.
Wednesday, August 6, 14

5
Social Media Mgmt Tools
Hootsuite - free
UberSocial - free
Tweetdeck - bought by Twitter,
no mobile app
Buffer - free trial
SproutSocial - free 30 day trial
HubSpot - bigger budget
Radian 6 - big budgets
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

6
Engagement Reports
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

7
Facebook Insights
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

8
YouTube Analytics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

10
Assignment 7
Week 7 Assignment
Identify the "Where"
Write fourth of five Marketing Assignments (MA) in which you will identify the
"Where" (Platforms and Tools) of your Marketing Plan. Explain the marketing
channels you intend to use to market your product or service. This assignment
represents a smaller piece of a larger whole: your final Marketing Plan (MP),
which is due at the end of class.
Submit your assignment using the Upload Widget.
Sign in to Blackboard. Select your file and click Upload Files to complete the
submission process. The document will then be delivered to your instructor.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

11
Grading
Below is our grading grid for assignments:
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

12
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Paramount Pictures, and the
ﬁrst Sprint PCS. She is on the Advisory
Board for Net Impact LA and Global Girl
Media & regularly speaks on panels, ie
Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR &
Goody Awards* Founder
lizkellylive@gmail.com
Google Voice:
310-987-7207
*part of Sunrise Road Media Inc
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Wednesday, August 6, 14

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Week 7 UCLA Extension New Media Marketing Social Media Management

1. 1 (c) Liz H Kelly August 2014, UCLA Extension New Media Marketing Week 7: Managing Social Media Wednesday, August 6, 14

3. 3 Week 7 Topics © 2014, Liz H Kelly (Proprietary and Con:idential) Social Media Policies Social Media Management Tools Facebook & YouTube Analytics Tools Ramon deLeon at Dominoes in Chicago Exercise Wrap-up Social Media Analytics will turn you into a Transformer. Wednesday, August 6, 14

4. 4 Social Media Policies Set guidelines to have brand consistency Encourage employees to be brand ambassadors Set 2 policies: • If social for their job • If social for personal use Train employees on policy Revise every 6 months © 2014, Liz H Kelly (Proprietary and Con:idential) “Assume that your professional life and your personal life will merge online regardless of your care in separating them.” Wednesday, August 6, 14

5. 5 Social Media Mgmt Tools Hootsuite - free UberSocial - free Tweetdeck - bought by Twitter, no mobile app Buffer - free trial SproutSocial - free 30 day trial HubSpot - bigger budget Radian 6 - big budgets © 2014, Liz H Kelly (Proprietary and Con:idential) Wednesday, August 6, 14

9. 9 Ramon de Leon © 2014, Liz H Kelly (Proprietary and Con:idential) Social Media Marketer with extraordinary passion Builds Brand Ambassadors @Ramon_DeLeon Listens to customers Engages with customers Surprises customers Ramon de Leon puts the fun in pizza at Dominos Pizza in Chicago, Illinois Wednesday, August 6, 14

10. 10 Assignment 7 Week 7 Assignment Identify the "Where" Write fourth of five Marketing Assignments (MA) in which you will identify the "Where" (Platforms and Tools) of your Marketing Plan. Explain the marketing channels you intend to use to market your product or service. This assignment represents a smaller piece of a larger whole: your final Marketing Plan (MP), which is due at the end of class. Submit your assignment using the Upload Widget. Sign in to Blackboard. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor. © 2014, Liz H Kelly (Proprietary and Con:idential) Wednesday, August 6, 14

12. 12 CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/ MySpace, Paramount Pictures, and the ﬁrst Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA. About & Contact Liz H Kelly, Goody PR & Goody Awards* Founder lizkellylive@gmail.com Google Voice: 310-987-7207 *part of Sunrise Road Media Inc © 2014, Liz H Kelly (Proprietary and Con:idential) Wednesday, August 6, 14

Week 7 UCLA Extension New Media Marketing Social Media Management

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Week 7 UCLA Extension New Media Marketing Social Media Management