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Connect strategic-advisor-survey-results-20110809
1.
August 11, 2011 Being
a Strategic Advisor Be more, do less Summary of Survey Results Liz Guthridge
2.
What we’re covering
What? – Being a Strategic Advisor survey • The purpose • The results So what? – Implications and insights Now what? – Fall 2011 Strategic Action Group For more info: liz.guthridge@connectconsultinggroup.com 2 © Connect Consulting Group LLC. All Rights Reserved.
3.
Purpose of survey Understand
and start to close the gap The support we get isn’t that ? effective.. Strategic Communication Leaders Advisors Meet goals Provide value Become more valued Build credibility and trust Build a legacy Become indispensible 3 © Connect Consulting Group LLC. All Rights Reserved.
4.
Gap: what leaders
want vs. get “You want your communications staff to be stronger than you’ve been willing to deal with in the past: more experienced, higher quality thinking process, being able to see around the corners, broader experience base. All those things.” “The Authentic Enterprise” from Arthur W. Page Society, 2007 4 © Connect Consulting Group LLC. All Rights Reserved.
5.
Gap: what leaders
want vs. get Internal Communication Importance of effective internal 95% communication Effective delivery of internal 22% communication Deloitte & Touche Human Capital Survey of CEOs – which HR issues are important to the success of the business 5 © Connect Consulting Group LLC. All Rights Reserved.
6.
Gap: what leaders
want vs. get “Obviously, if you have someone who is relatively inexperienced in business and is simply a communications / PR expert, that doesn’t work.” “The Authentic Enterprise” from Arthur W. Page Society, 2007 6 © Connect Consulting Group LLC. All Rights Reserved.
7.
About the survey What
do strategic • Online survey communication conducted by advisors say about Connect Consulting themselves? • Survey administered 736 write-in Questions: comments July 8 – Aug. 4, 2011 • 7 quantitative • 7 qualitative • 113 respondents & • 8 demographic 39 partial responses with 929 visits 7 © Connect Consulting Group LLC. All Rights Reserved.
8.
What strategic communication
advisors say About leaders: • Don't know what they want or aren’t clear on what they want. • Don’t make the time. • Have competing priorities. • Fail to communicate their needs. • Unwilling to recognize their need for strategic communication advisors. • Think they can do it on their own. • Believe that communications is magic! • (Senior leaders) are very status conscious and don't welcome challenge and advice from more junior communicators. • Leaders egos/refusal to really listen to strategic counsel and survey results. • Resist change, along with the organization. • Don’t understand the ROI. 8 © Connect Consulting Group LLC. All Rights Reserved.
9.
What strategic communication
advisors say About communication advisors: • Fail to understand company goals. • Not familiar with the business. • Have poor consulting skills, business acumen and inadequate political skills. • Don’t have strong dedicated communications leadership. • Not willing to push back or offer alternative solutions. • Have rigid, boilerplate thinking. • Lack a systematic approach to advising. • Don’t always understand what makes communication strategic versus tactical, so they're not equipped to give senior leaders what they want. • (Inexperienced team members) focus on low hanging fruit and don’t challenge for improvement. • Lack of time. 9 © Connect Consulting Group LLC. All Rights Reserved.
10.
About the respondents
Advising leaders Number of years Percentage of time 20+ years 10-20 years 100% 75%-99% 5 -10 years 2-5 years About 75% 51% - 74% < 2 years About 50% 25% - 40% 11% - 24% Up to 10% 2% 7% 14% 6% 22% 10% 20% 7% 29% 12% 19% 32% 21% 10 © Connect Consulting Group LLC. All Rights Reserved.
11.
About the respondents
Number of leaders Organization supported • 46% publicly-held >10 6 to 10 4 to 5 2 to 3 1 Other companies • 15% privately-held • <10% all other types 8% 6% 12% 22% Department/area 25% • 35% corporate communications 28% • 25% internal communications • < 10% all other 11 © Connect Consulting Group LLC. All Rights Reserved.
12.
About the respondents
Feelings about role How got into role Love it Like it Neutral Dislike it 67% 2% 25% 29% 28% 20% 48% 15% 31% 12 © Connect Consulting Group LLC. All Rights Reserved.
13.
About the respondents:
Profiles “I love my role!” 50%+ time in role career choice 48% 33% 28% Absolute advisors Accidental advisors ?% 13 © Connect Consulting Group LLC. All Rights Reserved.
14.
What respondents do Advising
top leaders Active Supporting Marginal Don't Support "Love my role!" 54% 33% 10% 3% Career choice 58% 29% 13% 50% or more time 68% 27% 2% 3% All 49% 30% 11% 10% 14 © Connect Consulting Group LLC. All Rights Reserved.
15.
What respondents do Advising
business unit heads/functional leaders Active Supporting Marginal Don't Support "Love my role!" 69% 23% 6% 2% Career choice 74% 19% 3% 3% 50% or more time 73% 19% 1% All 64% 29% 4% 2% 15 © Connect Consulting Group LLC. All Rights Reserved.
16.
What respondents do
Advising all other people leaders Active Supporting Marginal Don't Support "Love my role!" 46% 44% 6% 4% Career choice 61% 23% 3% 6% 50% or more time 49% 41% 10% All 44% 41% 13% 2% 16 © Connect Consulting Group LLC. All Rights Reserved.
17.
What respondents do
No notable differences Top 5 types of communication support by advisor profile Providing support 86% Serving as strategist 81% Coaching 71% Educating 65% Serving as change agent 63% 17 © Connect Consulting Group LLC. All Rights Reserved.
18.
What respondents do Top
5 tasks Absolute advisors do Developing more: 84% messages 1. Help build credibility and trust Identifying issues 75% 2. Anticipate needs Enabling 2-way 74% 3. Measure leadership communication Serving as effectiveness 72% sounding board 4. Facilitate meetings Helping build 5. Help find authentic voice 70% relationships 18 © Connect Consulting Group LLC. All Rights Reserved.
19.
What respondents do
Measurement techniques Absolute advisors Informal feedback 81% measure their work more Surveys 59% 70% by “50%+ time” advisors Performance results 50% Measurement of particular projects 47% Performance goals 40% 60% by “Love my role!” advisors 360 degree 16% Other 5% Don't measure 8% 19 © Connect Consulting Group LLC. All Rights Reserved.
20.
What barriers respondents
encounter Barriers Leaders' lack of time 65% Leaders' lack of interest 44% Advisors' lack of time 29% 38% Gatekeepers limit access 16% 28% “Career” advisors 16% by “Career!” advisors Advisors' inexperience 6% break through 17% barriers better in Leaders use of other advisors 16% 4 areas Other 14% No barriers 10% 7% 20 © Connect Consulting Group LLC. All Rights Reserved.
21.
Biggest obstacles &
challenges faced Lack of time Sample from 50%+ – Time pressures – Lack of time due to non-value added work and conflicting deadlines. Lack of focus on part of senior leaders on strategic communication. Lack of respect for the value of strategic communication. The patients don't always know they're sick, and if they do, they take advice from quacks. 21 © Connect Consulting Group LLC. All Rights Reserved.
22.
Biggest obstacles &
challenges faced Sample from 50%+ Aligning leadership to one communication strategy and one voice. Balance between coaching/counseling and tactical delivery. Volume of work because of change management responsibilities. Prioritizing while drinking from a fire hose. 22 © Connect Consulting Group LLC. All Rights Reserved.
23.
Rating of professional
development Very effective Ineffective Not doing On the job training (30%) Coaching from your Coaching (65%) manager (14%) Mentoring (26%) Mentoring (8%) Teleclasses (62%) Informal networking On-the-job training (6%) Online courses (51%) (29%) Self-study (23%) Professional Classroom/seminar associations (7%) instruction (51%) Mastermind groups Webinars (5%) Mastermind groups (21%) (50%) 23 © Connect Consulting Group LLC. All Rights Reserved.
24.
Professional development: differences
37% Mentoring 29% 20% 26% 26% 50%+ 19% "Love it" Coaching 13% Career 15% All 34% Mastermind groups 26% 25% 21% 24 © Connect Consulting Group LLC. All Rights Reserved.
25.
Professional development: differences
30% 30% Self-study 31% 23% 50% 50%+ 42% "Love it" Informal networking 33% Career 29% All 46% 36% On-the-job training 31% 30% 25 © Connect Consulting Group LLC. All Rights Reserved.
26.
Key professional development
topics Top Middle Bottom s Influence (63%) Identifying and refining your personal brand (48%) Confidence (35%) Eliminating non-value Speaking truth to power Time management add work (62%) (47%) (31%) Strategic thinking (59%) Adding value (43%) Facilitating (30%) Improving impact and Coaching (42%) Presentation skills results (56%) (30%) Improving executive Measurement (42%) Body language acumen presence (52%) (21%) Building relationships • Business acumen (41%) Meeting design (17%) (51%) • Emotional intelligence (41%) 26 © Connect Consulting Group LLC. All Rights Reserved.
27.
Key topics: differences
69% 69% Eliminating non-value add work 65% 62% 64% 50%+ 56% "Love it" Strategic thinking 55% Career 59% All 47% 40% Coaching 42% 42% 27 © Connect Consulting Group LLC. All Rights Reserved.
28.
Key topics: differences
39% 44% Measurement 48% 42% 50%+ "Love it" Career 39% All 46% Business acumen 52% 41% 28 © Connect Consulting Group LLC. All Rights Reserved.
29.
Strategic advisors’ suggestions
for others Listen. Open your mind and roll up your sleeves. Get close to business. Learn how to say no. Skip the non-value-add administrative work so you can focus on the strategic work that really matters. Build a relationship with the executive. The better you know him/her (and vice versa), the more likely you will be able to offer honest coaching. Be bold; don't be afraid to take risks. Understand the disciplines (engineering, finance, manufacturing, operations) that power your organization and organize solutions that use the same kind of thinking and measurement. 29 © Connect Consulting Group LLC. All Rights Reserved.
30.
Strategic advisors’ suggestions
for others Ensure everything you do has a well-crafted, strategic purpose and plan with measurable goals. And, be sure to measure and communicate results to the leaders! Talk business rather than communication. Show how communication will help leaders achieve their business goals and be more successful. Don't shy away from being a truth teller. Put yourself in the executive’s shoes. Understand what they really need to be successful in their role. Find a coach and/or mentor. Seek opportunities to learn with a small group of peers. Talk less. 30 © Connect Consulting Group LLC. All Rights Reserved.
31.
So what? 3 differences
in absolute advisors More measurement More social More committed 1.Focusing on relationships. 2.Helping build credibility and to personal trust and find authentic learning & voice. 3.Anticipating needs. development 4.Facilitating meetings. 31 © Connect Consulting Group LLC. All Rights Reserved.
32.
So what?
Get over the table! Time is a barrier, yet … Think leverage! Value of: • Clarity of distance • Data that drives decisions • Impact of leaders 32 © Connect Consulting Group LLC. All Rights Reserved.
33.
Now what? Strategic
Action Group Join a unique mastermind community 1. Network with peers 2. Get ideas, insights, suggestions 3. Experience being more, doing less 33 © Connect Consulting Group LLC. All Rights Reserved.
34.
Now what? Strategic
Action Group • Small, selective Get • Learn and practice group (12 people how to be more: max with only 1 • Short lectures • Influential per organization) • Problem-solving • Strategic • Virtual sessions with real issues • Effective • Group discussion Network Be 5 sessions by phone: Sept. 16, 30 Oct. 14, 28 Nov. 11 34 © Connect Consulting Group LLC. All Rights Reserved.
35.
Now what? Strategic
Action Group 2. What’s my 1. Private online style? discussion forum assessment 3. Tools, 4. Online archive, templates, including + 7th bonus exercises recordings of calls another 60 minute 1:1 coaching if sign up by 5. 60-minute 1:1 6. Personal action 8/16 coaching session plan 35 © Connect Consulting Group LLC. All Rights Reserved.
36.
Now what? Strategic
Action Group More information and to apply: http://connectconsultinggroup.com/strategicaction/ Background about Liz and Connect: http://connectconsultinggroup.com “Communications has never been in a better position to make a positive impact on a company. We must be a business leader, not only a communications professional. Price: $875 I report to the CEO which helps, but no matter where you are in the organization, be aggressive with respect and make a difference. When leaders see you doing that, they will flock to you.” –Survey respondent 36 © Connect Consulting Group LLC. All Rights Reserved.
37.
Now what? Changing role:
Be more, do less Curator Coach Educator Red Booths by John Register, Modernism Gallery Be bold… Be brief… Be indispensible 37 © Connect Consulting Group LLC. All Rights Reserved.
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