1. Social Media Presentation
By: Olivia Melikian

2. The program began as an intercollegiate team in 1966 and competed at
various levels through the 1998 season.
In 1999, the Pioneers were distinguished as a NCAA Division I team.
The team takes great pride in its presence on campus and the athletes and
coaches, together, work hard every season to prevail as the NCAA Division I
champion.
They advanced to the NCAA semi finals and ended their season ranked
number four.
Pioneers have earned the support and pride of many loyal followers, both
within the DU community and nationally.

3. Program’s social media vision and mission… “We
use social media to be our media.”
The team’s mission is to raise awareness of DU’s
lacrosse program, create a brand, engage fan
interest, encourage fan interaction and to provide
updates on the team’s whereabouts, scores and
newsworthy events.
Information is broadcasted to followers through
numerous social media platforms.

4. Twitter: Under the username DU_MLAX, the team has a following
of 5785, posts hourly to several times daily depending on time in
season. Twitter is the team’s strongest media presence.
Facebook: The DU’s Men’s Lacrosse page currently has 1604 likes
with 994 people talking. Posts are active, current and informative.
There are also links to newspaper articles.
YouTube: Segments of game videos are uploaded periodically to
YouTube.
Instagram: Photos posted on Instagram account.
Blog: Men’s Lacrosse Blog is used to highlight individual players
and give insight into the team’s activities.

5. Improve effectiveness of existing presence on Twitter
and Facebook.
Activate three new social media platforms: Vine,
Foursquare and Google+.

6. Tweets and linked posts to various social media sites
should be constantly updated, engaging fans to
actively interact with follow up responses.
Hold Twitter Chat forums every week during the
season for fan discussions on different team related
topics.
Use creative hash tags to organize data, filter
information for quick and easy access and increase
followers.

7. Link Foursquare, Vine, Instagram and Twitter to the
Facebook page, maximizing social media presence.
Post different incentive giveaways for each game to
Facebook and its linked platforms to increase
attendance, boost fan enthusiasm and rally team
spirit.

8. Establish presence on Vine to upload explosive 6-7
second videos highlighting the team’s talent and
successes.
Brief visual engagement captivates audience.
Accessed easily and conveniently linked to Twitter.
Has a wide audience potential.

9. Most popular location-based service.
Active presence will allow team followers to know
where team is and to check in at games.
Use will enable team to hold contests and reward fan
loyalty.

10. Google+ is one of the social media platforms with the fastest
growing user base.
Best platform for people with similar interests/passion to easily
connect via public communities, newsfeeds and chats.
2012 Lacrosse Participation Report indicated that 722,205
players participated on organized lacrosse teams.
Lacrosse is the fastest growing sport in high school and in the
NCAA.
Google+ would enable Pioneers to interact with a huge
passionate fan base.
Strong presence will engage fans and benefit future team
recruitment efforts.

11. Successful social media campaigns have effective
marketing plans. Reaching all potential followers will
guarantee that the Pioneers successfully create a
brand, engage fan interest, encourage fan interaction
and enable them to provide updates on the team’s
whereabouts, scores and newsworthy events efficiently
and effectively.