LiveXtention was appointed in June 2011 to execute the first marketing campaign for diventONe, a diary-planner brand that had gained market share through its content and design but had not previously engaged in communication activities. The strategy involved creating a Facebook page to reach diventONe's target audience of 12-17 year olds and make content go viral. The creative focused on becoming a fan and being a "Number One" through active fan involvement and Facebook apps integrating music. Through community management and Facebook advertising, the page achieved over 26,000 fans by September 2011.