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LiveXtention,[object Object],live contents for extended brands,[object Object],Interconnection, by pchweat on Flickr: http://www.flickr.com/photos/pchweat/290713085/,[object Object],LiveXtentionfordiventONediventONe on Facebook,[object Object],September2011,[object Object]
©LX,[object Object],2,[object Object],Communicationstrategy: just Facebook,[object Object],Background,[object Object],diventONeis a diary–plannerwhichhadtaken a smallbutsignificant market share mainlythankstoitscontents and design,[object Object],diventONetargetsboys and girlsofage 12-17,[object Object],Major competitors are establishedbrandssuchasComix, Smemoranda and all the licenseediaries,[object Object],Seven, the company thatowns the brand,hadneverdoneanycommunicationactivityfordiventONe, neitherconsideredanycross-sellingwithitsschoolbags’ brands. The brandhadtogainitsownstrenght,[object Object],Strategy,[object Object],In June 2011, LX wasappointedto project and execute, with a small budget, the 1st diventONecampaign,[object Object],The newdiventONeisdedicatedtomusicand focused on the the concept “howtobecome a NumberOne”,[object Object],Itwasdecidedto concentrate allthe the effortson Facebook: the best placetoreach the target audience; the best media tomakecontents go viral,[object Object]
©LX,[object Object],3,[object Object],Creative: become a fan and be a NumberOne,[object Object],Creative approach,[object Object],Facebookpage. Created on July 10, 2011. Updatedeverydaywithcontents, images, FacebookQuestions, videos,[object Object],Activeinvolvementof the fansin producingcontents and images, suggestingmusicvideosfor the web tv, tellingtheirideasfor the nextdiventONe,[object Object],IntegrationoftwoFacebookapps: ,[object Object],1. Google Me,toseehowitistobe a numberone on Google, togetherwithyourfavouritemusicians,[object Object],2. diventONeTV, a music web tvthatstreamssynchronizedcontentsfromYouTube and allowsrealtimecomments on Facebook,[object Object]
Community management and Facebook Advertising: the results,[object Object],The great work in community managament (350,000 viewsof the posts, more than 3,000 likes)*, togetherwithFacebook Advertising (targetedcpcads and sponsoredstories) led to more that26,000 fans*,[object Object],The growthhappenedespeciallyon August, a monthwhenItaliansusetobe on holiday: the community remainedactiveeveryday and the pagecouldalso benefit fromveryconvenientcpcprices,[object Object],* As on Sept2, 2011,[object Object],©LX,[object Object],4,[object Object]
Thankyou.,[object Object],LiveXtention, a Digital Magics Company,[object Object],Via Orobia 3, 20139 Milano,[object Object],Tel. +39 02 52.505.1,[object Object],Fax +39 02 52505.616,[object Object],www.livextention.com,[object Object],www.youtube.com/livextention,[object Object],www.slideshare.net/livextention,[object Object],www.twitter.com/livextention,[object Object],del.icio.us/livextention,[object Object],http://www.facebook.com/pages/LiveXtention/183290111701741,[object Object]

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