Worksheet from recent Guardian Media Network Seminar: Search Engine Optimisation

1.
Your Personal SEO Plan
Prioritise Organisational Goals:
Primary Goal
Secondary Goal
Secondary Goal
Secondary Goal
Take an inventory of your website:
Website Feature Exists Planned Rate(1-5)
Dynamic Homepage
About Pages
Custom Contact Form
Offline contact options
Product & Services Pages
Purchasing / Donation Pages
Customer Support
News Pages / Blog
Media Pages
Links to other resources
Educational resources
Software / Document downloads
Site Map
Site search functionality
Forums / Live customer services
Testimonials
Geographically relevant visit info
Social Sharing
Custom navigation
Other features for consideration:

2.
Matching Goals with Functionality:
Goals and conversion paths:
Goal Target Conversion Potential
Conversion Audience Page Landing page

3.
Keywords:
Current Page Views Ave Bounce Conversion
Time/Page Rate
Page Assessment (use for all home / landing pages):
Does this page have… Yes / No
A unique HTML Page title?
Target keywords in the title?
At least 400 words HTML text?
Exact keyword phrases within the body text?
HTML text links from the homepage?
HTML text links from other site pages?
Images / Video with ALT tags and title descriptions?
Long hand Page Assessment:
Page URL
HTML Title
Meta Description
Meta Keywords (not used by SE)
Text / content edits
Internal site links

4.
Referrals:
Website Relationship Ave Bounce Conversion
Time/Page Rate
Conversion Comparison:
Online/Offline Campaign/Direct No. Sales Value
Directories:
Directory Name Sector Specific Free / Paid Competitor?
Link Planning:
Potential Website Content Strength Benefits to website
Potential of link

5.
Optimised Copy
Headlines
Sub-Headlines
Image description
100 Words
Link text
Navigation Links

6.
SEO Activity Diary
Action Follow up Complete
Notes: