This is a whitepaper I wrote in October 2008 to help online retailers deploy a video commerce initiative using online video. The whitepaper is broken down into the following areas:
1) Case studies
2) Increasing conversion rates
3) Acquiring new customers
4) Building community
5) Developing an ROI model
6) Sample scenario w/ROI worksheet
7) Blank ROI worksheet
This paper mainly focuses on on-site video deployment in an e-commerce environment and syndicating video assets via emerging channels (e.g. Youtube), social networks, and video ad networks. It does not include any of the customer lifecycle framework material that I began using later on.