SlideShare uma empresa Scribd logo
1 de 5
Baixar para ler offline
Brand Identity
 The brand identity is an outward expression of the brand this
includes the name, trademark, communication and visual
appearance.

 Effective brand names build connections between the brand
personality and the product. My brand name 'World of Pop'
effectively targets my audience, as it was the favored name during
my questionnaire which was taken from my target audience.
Having 'Pop' within the name also clearly states to the customer
what the magazine is about which eases navigation on news
stands.

 Having a visually recognizable brand identity is achieved by
having consistent use of recognizable elements such as font and
symbols. I will have a consistent house style throughout the
magazine using the logo reputably and the color scheme of
pink, purple, white and yellow.
Social interaction
 Brands which are aimed at a youthful demographic like mine use social media
to contact potential customers. Using sites such as Facebook, Twitter and
instagram

 This helps me to gain information on what they are looking for in the product
but also allows them social integration with the brand that develops a greater
involvement in what we provide.

 Viral marketing scheme can be used; hash tags on twitter can move within the
country in seconds instantly making the brand recognizable. Facebook can
keep audience members constantly updated about what is happening in the
magazine and remind them of our presence.
 The words which would used to describe my magazine are;
Pop, Music , Boys, Gossip, Pictures, Advice, Fun
Making sure this message is put across in all pages will ensure we are targeting
the females needed.



The magazine could be marketed through adverting is other similar magazines,
within the advert breaks between shows like The only way is Essex, Social media
backing of featured stars like Connor Maynard.



The four key emotional building blocks for a successful advert

1.

Attract or hook people early

2.

Retain their attention

3.

Engage by invoking some form of emotional reaction – the stronger the better

4.

Finish with some kind of impact

Mais conteúdo relacionado

Mais de livd2

Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3livd2
 
Meeting the branding of BBC
Meeting the branding of BBC Meeting the branding of BBC
Meeting the branding of BBC livd2
 
Categorising audience
Categorising audienceCategorising audience
Categorising audiencelivd2
 
Genre research
Genre researchGenre research
Genre researchlivd2
 
Categorising audience
Categorising audienceCategorising audience
Categorising audiencelivd2
 
Audience
AudienceAudience
Audiencelivd2
 
Response to brief
Response to brief Response to brief
Response to brief livd2
 
The rule of 3rds
The rule of 3rdsThe rule of 3rds
The rule of 3rdslivd2
 
Response to brief
Response to briefResponse to brief
Response to brieflivd2
 
Final pitch for ancliaries
Final pitch for ancliariesFinal pitch for ancliaries
Final pitch for ancliarieslivd2
 
Final pitch for ancillary tasks
Final pitch for ancillary tasksFinal pitch for ancillary tasks
Final pitch for ancillary taskslivd2
 
Final questionaire
Final questionaireFinal questionaire
Final questionairelivd2
 
Music documentury
Music documentury Music documentury
Music documentury livd2
 
Final questionaire
Final questionaire Final questionaire
Final questionaire livd2
 
Response to brief
Response to briefResponse to brief
Response to brieflivd2
 
7 priliminary
7 priliminary 7 priliminary
7 priliminary livd2
 
What have you learnt about technologies from the
What have you learnt about technologies from theWhat have you learnt about technologies from the
What have you learnt about technologies from thelivd2
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1livd2
 

Mais de livd2 (20)

Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Meeting the branding of BBC
Meeting the branding of BBC Meeting the branding of BBC
Meeting the branding of BBC
 
Categorising audience
Categorising audienceCategorising audience
Categorising audience
 
Genre research
Genre researchGenre research
Genre research
 
Categorising audience
Categorising audienceCategorising audience
Categorising audience
 
Audience
AudienceAudience
Audience
 
Response to brief
Response to brief Response to brief
Response to brief
 
The rule of 3rds
The rule of 3rdsThe rule of 3rds
The rule of 3rds
 
Response to brief
Response to briefResponse to brief
Response to brief
 
Final pitch for ancliaries
Final pitch for ancliariesFinal pitch for ancliaries
Final pitch for ancliaries
 
Final pitch for ancillary tasks
Final pitch for ancillary tasksFinal pitch for ancillary tasks
Final pitch for ancillary tasks
 
Final questionaire
Final questionaireFinal questionaire
Final questionaire
 
Music documentury
Music documentury Music documentury
Music documentury
 
Final questionaire
Final questionaire Final questionaire
Final questionaire
 
Response to brief
Response to briefResponse to brief
Response to brief
 
7 priliminary
7 priliminary 7 priliminary
7 priliminary
 
Q1
Q1Q1
Q1
 
Q6
Q6Q6
Q6
 
What have you learnt about technologies from the
What have you learnt about technologies from theWhat have you learnt about technologies from the
What have you learnt about technologies from the
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 

Último

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Último (20)

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

Brand idenitity

  • 2.  The brand identity is an outward expression of the brand this includes the name, trademark, communication and visual appearance.  Effective brand names build connections between the brand personality and the product. My brand name 'World of Pop' effectively targets my audience, as it was the favored name during my questionnaire which was taken from my target audience. Having 'Pop' within the name also clearly states to the customer what the magazine is about which eases navigation on news stands.  Having a visually recognizable brand identity is achieved by having consistent use of recognizable elements such as font and symbols. I will have a consistent house style throughout the magazine using the logo reputably and the color scheme of pink, purple, white and yellow.
  • 3. Social interaction  Brands which are aimed at a youthful demographic like mine use social media to contact potential customers. Using sites such as Facebook, Twitter and instagram  This helps me to gain information on what they are looking for in the product but also allows them social integration with the brand that develops a greater involvement in what we provide.  Viral marketing scheme can be used; hash tags on twitter can move within the country in seconds instantly making the brand recognizable. Facebook can keep audience members constantly updated about what is happening in the magazine and remind them of our presence.
  • 4.  The words which would used to describe my magazine are; Pop, Music , Boys, Gossip, Pictures, Advice, Fun
  • 5. Making sure this message is put across in all pages will ensure we are targeting the females needed.  The magazine could be marketed through adverting is other similar magazines, within the advert breaks between shows like The only way is Essex, Social media backing of featured stars like Connor Maynard.  The four key emotional building blocks for a successful advert 1. Attract or hook people early 2. Retain their attention 3. Engage by invoking some form of emotional reaction – the stronger the better 4. Finish with some kind of impact