Make your product viral, don't just add it at the end. Put social, sharing, people at the heart of your products. Mainly visual, but some good homework at the end.

1. V ira l:
or do
D o is
he re
n ot,t
no try
Mick Liubinskas

2. We’ve Built 100 Web
Businesses in 10 countries

3. Viral
1:
Pray

4. Viral
2:
Tell
a
Friend

6. Viral
4:
Forced

7. Viral
5:
Incen7ves

8. Go
on!
Aim
higher,
BE
VIRAL

9. Be
Viral
1:
Group
Buying

10. Be
Viral
2:
Premium
content
for
more
people

11. Be
Viral
3:
Friends
ARE
the
game.

12. Now
Get
to
work.
Yes,
it’s
hard,
hard
work.

13. TEST
TEST
TEST
TEST
TEST
NEXT

14. Old
School
Development
Opportunity
Solu7on
Built
It
Sell
It
Clear
Known
Customer
Development
Customer
Customer
Customer
Company
Discovery
Valida7on
Crea7on
Crea7on
Source: Steve Blank and Eric Ries

15. Be Viral!
1. Where does ‘others’ make
you better for me?
2. How can ‘others’ be a part
of the normal process?
3. Make rewards the price
for ‘others’.

16. As
Yogurt
says:
“With
Viral:
Do
or
do
not,
there
is
no
try.”

17. Workshops:
Building
Your
Web
Business
pollenizer.com/workshops
Photo References:
Mick Liubinskas hXp://www.flickr.com/photos/jon_ovington/4315834126/
hXp://www.flickr.com/photos/seeminglee/3929959851/
mick@pollenizer.com hXp://www.flickr.com/photos/brokendrumphotography/2426059986/
hXp://www.flickr.com/photos/marfis75/3272079115/
02 8005 6944 hXp://www.flickr.com/photos/cloudzilla/2245756477/
hXp://www.flickr.com/photos/sis/67045218/
@liubinskas on twitter hXp://www.flickr.com/photos/treenaks/3304518306/
hXp://www.flickr.com/photos/jessicafm/1078527665/
hXp://www.flickr.com/photos/goodrob13/2621763452/
Mick Liubinskas
Mick Liubinskas