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[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
What is a PRODUCT? ,[object Object],[object Object],[object Object]
The Customer Value Hierarchy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Classification ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation – in terms of PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation- in terms of Service   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Brand Relationships ,[object Object],[object Object],[object Object],[object Object]
NEW PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Required Organisational arrangements ,[object Object],[object Object]
New Product Development   Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The elementary principles of product reliability, branding, and new product development

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