17. //GET NOTICED
• Optimize for Edge Rank
MASTERMINDS
18. // GET THEM TALKING
• Ask questions
MASTERMINDS
19. // GET THEM TALKING
• Get them involved
We’re giving our fans the power ... Check out our slot poll and let
us know which game you would like to see! - 2 minutes ago
MASTERMINDS
20. // GET THEM TALKING
• Get them involved
MASTERMINDS
21. // GET THEM TALKING
• Get them involved
MASTERMINDS
22. // UTILIZE FACEBOOK’S FEATURES
• Sharing button
MASTERMINDS
23. // UTILIZE FACEBOOK’S FEATURES
• Tagging friends
MASTERMINDS
34. // ADVERTISING
–
COST OF SOCIAL MEDIA VS. OTHER MEDIUMS
TV • Radio • Interactive
Medium CPM CPC
:30 TV $9 —
:60 Radio $11 —
Traditional Online $2.50 $3.70
Facebook Ads $0.57 $1.08
MASTERMINDS
36. // WHAT THEY LOOK LIKE
• Title
• Body Copy
MASTERMINDS
37. // WHAT THEY LOOK LIKE
• Title
• Body Copy
• Image
MASTERMINDS
38. // WHAT THEY LOOK LIKE
• Title
• Body Copy
• Image
• Social Endorsement
MASTERMINDS
39. // TARGETING
• Location, Language, Education and Work
• Age, Gender, Birthday and Relationship Status
• Likes and Interests
• Friends of Connections
• Connections
MASTERMINDS