Value Proposition canvas- Customer needs and pains
Customer Loyalty and Geosocial
1. CUSTOMER LOYALTY
AND LOCATION-BASED SERVICES
by @GlebKaplun
“Social Networking and Internet Communities – Opportunities and Experience”
by Institute for Russia and Eastern Europe (St. Petersburg, October 12, 2010)
2. LOCAL BUSINESSES
✓ Location, Location, Location
✓ Coffee Shops & Restaurants
✓ Apparel & Food Stores
✓ Department Stores
✓ Drugstores and Salons
✓ Entertainment and Sport
@glebkaplun
4. How Local Businesses Use Social Media?
✓ Enhance local search results
✓ Find local leads
✓ Start a Group or a Blog
✓ Organize Meetups
✓ Advertise on Facebook
✓ Comment on Nearby Tweets
@glebkaplun
5. Sustaining Technology for Local Business
✓ Ads and Local Search results (Maps)
✓ Online Catalogs and Answers
✓ Smartphone Local Search Apps
← Popular “Afisha.ru” iPhone App
@glebkaplun
37. Rework Book
Designing with Web
Crush It! Book Bookstores, Corporate
Standards Book
Offices, Banks, Library.
Free Copy of Adobe Eye-Fi Wi-Fi 4GB Card Element Eco Water
Creative Suite 5 Best Buy & Apple Stores Bottle
38. Incase Products at Apple Stores
Incase Backpack Incase Messenger Bag Incase Slider Case
39. Real Pair of TOMS Shoes
AT&T Stores, Technology spots, Apparel & Shoe Stores. Real Prize item, limited to 1000
Real AT&T Smart Phone
AT&T Stores, Technology spots, Apparel & Shoe Stores. Real Prize item, limited to 23