A review of the key considerations when adopting and advanced enterprise social intelligence solution.

1. Five Key
Considerations
For Your Social
Intelligence Solution

2. A Wealth of Intelligence
Within billions upon billions of daily discussions across the
open “big data” social universe lies a wealth of intelligence…
…on your brand, shoppers, consumers and competitors.

3. Unlocking Insights
The true value of social intelligence lies within the
strategic, actionable insights beyond cursory “buzz.”
Here are five major considerations for adopting an
advanced social intelligence solution.

4. Universal Visibility
“Seeing” the entire open social universe, which includes hundreds
of millions of social sources, is critical to insight discovery.
Advanced streaming “big data” processing facilitates
comprehensive discovery, beyond just the mainstream networks.

5. Precise Quality
The majority of social commentary is irrelevant to any business.
Eliminating irrelevant “spam” is key to extracting valuable insight.
Achieving this requires complex concept modeling
beyond simple, narrow keyword lists.

6. Instant Intelligence
Getting the right answer too late is worthless; the value of
intelligence is within the speed of the answers.
Engaging a discovery engine drives the speed and
relevance of social insights.

7. Actionable Insight
Uncovering insight that isn’t actionable (ala “buzz”)
is pointless to most businesses.
Actionable, strategic insight requires
speed, quality and specificity.

8. Unmatched Expertise
Understanding what social insight is saying is of
utmost importance.
Partnership with expert analysts and researchers
provide strategic perspective that self-service tools simple can’t.

9. Empower Your Brand
For more insight on how advanced “big data” social intelligence
can strategically drive your brand’s performance or to request a
copy of the book Social Business Intelligence: Reducing Risk,
Building Brands and Driving Growth with Social Media contact:
Kevin Glacken
Director, Enterprise Solutions
kglacken@listenlogic.com
215.283.6393