Surveying Our Landscape From Top to Bottom

Metrics and Social Web Services: Quantitative Evidence for their Use & Impact Surveying Our Landscape From Top To Bottom Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the talk using Twitter, blogs, etc. is permitted but please try to minimise distractions to others. Twitter: #ukolneim Blog: Twitter: http://ukwebfocus.wordpress.com/ @briankelly @ukwebfocus

You are free to: copy, share, adapt or re-mix; photograph, film or broadcast; blog, live-blog or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero . Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites Off the record questions and comments should be flagged Evidence & comments

Twitter: Personal Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Institutional Use of Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Analytic Summaries ,[object Object],Outliers may be interesting

Peerindex Comparisons (1) ,[object Object],[object Object],[object Object],[object Object],Peerindex and Klout group comparisons for Russell Group Unis available (data used in this talk is available freely for reuse under CC0 licence)

Peerindex Comparisons (2) ,[object Object],[object Object],Do such comparisons tell us anything useful? Example used of four established bloggers / Twitterers

Peerindex For Participants ,[object Object],[object Object],[object Object],Scenario 1 : Research funding determined by flawed metrics but Unis still headhunt researchers with valuable RAE scores Scenario 2 : Social Media metrics flawed but Unis headhunt marketing / outreach people with valuable scores Scenario 3 : “IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job …It’s not science fiction. It’s happening to millions”

Slideshare: Personal Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Slideshare at Events (1 of 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Slideshare at Events (2 of 2) ,[object Object],[object Object],[object Object],This has some positive correlation with experiences of local audience Could this inform selection of speakers in future?

Slideshare: Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slideshare Premium account provides richer statistics (trend analysis?) indicates value of business intelligence for $19/month.

Metrics For Personal Blogs ,[object Object],[object Object],[object Object],[object Object],Metadata for use in comparison with similar blogs Top 3% of all blogs Top 13% of technology blogs Or top 0.2% of all blogs Top 1.3% of technology blogs Or blogs.ouseful.info

Metrics For Personal Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note usefulness of keywords Why the drop?

Wikio ,[object Object],[object Object],MASHe also ranked highly but not listed as Technology blog (so 4 of top 100 blogs here!) Together with display of trends for ranking, nos. of posts, links and backlinks, OUseful had peak at #18 in Nov 2008 What happened from Jun-Sep 2010?

Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Trends in UK HE ,[object Object],[object Object],[object Object],[object Object],Result of decision to be pro-active in Fb marketing? If so, did it provide an ROI?

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How would we know if Cardiff‘s 20,035 Likes have provided an ROI?

YouTube Edu ,[object Object],[object Object],[object Object],Example of stats available

iTunes Edu ,[object Object],[object Object],[object Object],[object Object],Blog post analysed how services marketed: “ lots of content ”; “ free content ”; “ available on iPods ”; …

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Surveying Our Landscape From Top to Bottom

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Surveying Our Landscape From Top to Bottom