1. placeblogger
Screenshot of Placeblogger

2. placeblogger

3. placebloggerCambridge, MA
Placeblogger
World HQ
Now with free coffee!

4. placeblogger

5. placeblogger
Machu Picchu
New York
Accra
Hong Kong
San Francisco

6. placeblogger
Birmingham wasn’t – and still isn’t – a city of
loft living and canalside bars, yet
“organisations” only seemed comfortable
with that little bit of it. To cover the bits of
Brum that real people recognise and care
about is still the main thrust of the site. - Jon
Bounds
Birmingham wasn’t – and still isn’t
– a city of loft living and
canalside bars, yet “organisations”
only seemed comfortable with that
little bit of it. To cover the bits of
Brum that real people recognise
and care about is still the main
thrust of the site. - Jon Bounds
Putting the story up on top
Excavating the story of a place
Instead of traveling farther,
traveling deeper

7. placeblogger
• We have a group of
commenters, equivalent to a
small motorcycle gang, which
proudly calls itself the “eight
trolls” and likes to snarl at soft-
hearted liberals. -- Debbie
Galant, Baristanet
“We Refer to it as your local daily Newspaper Meets The
Daily Show.”
-- Debbie Galant, Baristanet

8. placeblogger
• So much different from all my
years in citywide/regional
news, when we
managers/producers would sit
in a room and often wind up
having to send someone off to
whatever the most shocking
crime du jour in the region
happened to be, parachute in,
parachute out, on to the next
Big Story. -- Tracy Record,
West Seattle Blog
So much different from all my
years in citywide/regional
news, when we
managers/producers would
sit in a room and often wind
up having to send someone off
to whatever the most shocking
crime du jour in the region
happened to be, parachute in,
parachute out, on to the next
Big Story.
Tracy Record,
West Seattle Blog

9. placeblogger

10. placeblogger
Ushahidi
• “The idea was to at the very
least capture the stories and
offer witnesses a place to tell
their stories. That is where the
name Ushahidi comes from, it's
Swahili and it means
testimony." Ory Okolloh
“The idea was
to at the very
least capture
the stories
and offer
witnesses a
place to tell
their stories.
That is where
the name
Ushahidi
comes from,
it's Swahili
and it means
testimony."
Ory Okolloh

11. placeblogger

12. placeblogger
When we started looking in 2006,
1 in 8
Americans lived in a city or town served by
an independent, grassroots local news site

13. placeblogger
Now it’s 1 in 2.

14. placeblogger
We track 7,000+
online, local grassroots
news sites

15. placeblogger
Local has become a laboratory for
the future of journalism
and that future is about startups

16. placeblogger
But wait, I don’t want to be part of a startup

17. placeblogger

18. placeblogger

19. placeblogger

20. placeblogger
Journalism will survive the death of its
institutions

21. placeblogger

22. placeblogger

23. placeblogger
Why that’s important

24. placeblogger
Our problems are distributed and global
Our media are consolidated and local

25. placeblogger
Penguins

26. placeblogger

27. placeblogger

28. placeblogger
Turn stories into signals
placebloggerplaceblogger

29. placeblogger
Veterans battlefield injuries

30. placeblogger
Apple’s stock price

31. placeblogger
What that’s like for journalists

32. placeblogger

33. placeblogger
Shorter job tenures
Projects, not companies
Careers aren’t hierarchical anymore

34. placeblogger
How to tell the good startup ideas
from the bad ones

35. placeblogger
Don’t do anything for free that you wouldn’t
do for free indefinitely.

36. placeblogger
WHAT CAN I DO
WITHOUT ANYONE’S
ASSISTANCE OR PERMISSION?

37. placeblogger
Everythingaboutsomething

38. placeblogger
Thanks!
Lisa on LinkedIn:
linkedin.com/in/lisawilliams
Lisa on Twitter:
@lisawilliams

39. placeblogger
Why that’s important

40. placeblogger
Our problems are distributed and global
Our media are consolidated and local
placebloggerplacebloggerplaceblogger

41. placeblogger
Penguins

42. placeblogger

43. placeblogger

44. placeblogger
Turn stories into signals
placebloggerplaceblogger

45. placeblogger
Veterans battlefield injuries

46. placeblogger
Apple’s stock price

47. placeblogger
Thanks!
Lisa on LinkedIn:
linkedin.com/in/lisawilliams
Lisa on Twitter:
@lisawilliams