Best practices of marketing communications projects for various businesses.

2. Click below to see examples: Event Management Direct Mail Campaigns Project Management E-Newsletter Publishing Email Campaigns Public Relations Activities Web Design Advertising Web-centric Campaigns Collateral Design and layout Channel Marketing Management Point-of-Purchase Displays Trade Show Event Coordination

3. Web Design and Content Management

7. Trade Show Event Management

12. Collateral Design …with a web-centric approach 503.351.8292

14. Project : A Direct Mail Brochure targeting distributor’s resellers. Objective: To target distributor customers with a quarterly promotion Tactics: Created idea for quarterly promotion and executed this printed brochure, html emails, web banners, and mutliple other miscellaneous marketing projects to tie the campaign together. Worked with designer to produce targeted (customized with distributor logo) direct mail piece to distributor’s top resellers. Worked with distributor to implement a new Hotline Extension toll-free phone number for the unique call-to-action. Results: Provided trackable, verifiable hot leads to sales which turned into renewed sales. Direct Mail to 11,000: 3500 Synnex resellers, 4000 Electrograph resellers, 3500 Tech Data resellers - Obtained a free web banner for the Great Projector Giveaway. (Value $835) GPG Web Banner (1 week) touches 45,715 resellers / 89 requests - .19% response rate Web Banner

19. Newsletters Galore . . . Traditional Print and E-Newsletters

23. Displays . . . Point-of-Purchase, etc .

26. Channel Marketing Management

30. Project: Web Advertising for one month at one distributor targeting different product groups and channels Objective: Grab attention and “mind share” of distributor sales about rebates, spifs, new products and promotions. Tactics: Negotiated for good rates as well as “free” web banner ads. Worked with distributor to get metrics. Results: Increased sales! 4/12/2004 Internal pgs 61.502 58 .09% 4/12/2004 4/26/2004 Homepage 221,715 418 .19% 4/5/2004 4/12/2004 Sales Homepage 4,409 24 .54% 4/12/2004 4/19/2004 Sales Homepage 4,048 10 .25% Banner Ads Start Date End Date Location Impressions Clicks Click-Through Rate 5/3/2004 5/10/2004 Internal pgs 93,091 338 .36% 5/17/2004 5/24/2004 Internal pgs 58,139 173 .30% 4/5/2004 4/12/2004 Sales Homepage 4,409 24 .54%

32. Advertising… Creation and Media Management