Inspire U Webinar Marketing Tips

Inspire U Webinar Series
Presented by
the Center for
Compassionate Touch LLC

www.compassionate-touch.org

Wednesday, December 8, 2010

Making Professional Choices

Thinking Like a
“Big Box”
Marketer
Presented By: Angie Patrick
Director of Business Development and Corporate Sales
apatrick@massagewarehouse.com


“ Big Box” Retailing
is an Art Form

These folks have it down PAT!

• They can make you desire items on special

• Make you think you need things,

•And make you impulsively purchase things you did not
even know you needed.


Number One “TAKE AWAY”:
EMOTION DRIVES SALES

Retailers drive your emotions even when you think you
may be impervious to their blatant marketing….

But it is the subtleties that get you to have a need to buy.
The “in your face” stuff is there to distract you while the
smaller details are what drives your need or compulsion
to buy a product.

Let me share with you a story about how emotion can
drive you to buy, even when you aren’t in the market for
the items you’ve purchased.


Which One of These Things
Just Doesn’t Belong Here?


Number Two “TAKE AWAY”:
SUGGESTIVE SELLING IS POWERFUL,
EVEN WHEN IT IS PASSIVE!

1. Placement of retail items in your practice can assist
you in fluid sales , even when you do not say a word.
2. Signage is important as they work as a silent
salesman for your goods and services.
3. Feelings sell…Sell Relaxation, Sell Peace of mind, Sell
Health, Sell Wellness… But focus on the emotion, or
how the product or service will make the client FEEL.


Since When Did Greeting Cards
Become a Status Symbol?

When You Care Enough
to Send the Very Best


Number Three “ TAKE AWAY”:
No One Wants to Feel LAME.

1. No One wants to be the one who forgot a birthday, and
then look as if they sent just anything as an afterthought.
2. Presentation and Exclusivity make a statement in our
society about how much you thought about the gift,
product, service etc.
3. Although it is not pretty, many equate “exclusivity” and
“scarcity” with self worth. Big Box Retailers KNOW THIS.


Becoming a Loyal Customer
Based on Emotion and Benefit


Number Four “TAKE AWAY”:
Offer Special Perks to
FREQUENT FLYERS!

1. Capture your client data so you can reach out to
them on a regular basis to remind them of special
occasions.
2. Offer items for frequent clients that provides a
free___________ with five massages.
3. Offer “exclusive event and sales PREVIEWS” offers for
those who join your loyalty list.
4. Offer “free” item with a treatment add on.
5: Offer discounts on upgrades for those in your
loyalty program.


Make your client feel good about their buying decisions,
and create a feeling of wellbeing and savvy, then gather
data and create a loyalty club, and you have a client,
hook , line and sinker.


Christmas and Valentines Day
Can and DO live Side by Side
on Planet Retail.


Number Five “TAKE AWAY”:
Physics Laws of Space and Time Do
Not Apply to Retail and Marketing.

1. Planning and marketing for holidays well in advance
of the event can gain your greater exposure for
your marketing strategies for holidays.
2. Christmas sometimes IS in July…
3. October: Tis the Season to Be Jolly…
4. December : Great time for Valentines!
5. January: Great time to tell folks how to spend their
Tax return dollars!


Smiley Face Dude
Said It Was Ok…
Here I Go Being Emotional Again… =)


Prize Giveaway!



Essential and Professional
Caregiver Kits

These Caregiver Kits are a collaborative creation of:
Center for Compassionate Touch LLC www.compassionate-touch.org
Bon Vital' www.bonvital.com
Massage Warehouse www.massagewarehouse.com

PROFESSIONAL MASSAGE THERAPY & SPA PRODUCTS

www.massagewarehouse.com/products/professional-caregiver-package/

About the Presenter
Angie Patrick has been active in the
massage industry for over a decade.
She currently holds the position of
Director of Business Development and
Corporate Sales for Scrip Companies,
Massage Warehouse.

Angie’s Industry Achievements Include:
•Certified Reflexologist / Reiki Practitioner
• Organizer of SANCTUARY, a philanthropic event raising funds
and awareness for Massage Therapy Research
•Creator of The MASSAGE SCHOOL MAKEOVER
• Columnist for MASSAGE TODAY, Business Building Blocks
•Partner in the AMERICAN MASSAGE CONFERENCE
•Performance Health / Massage Therapy Foundation
2010 Humanitarian Award Recipient
•World Massage Festival 2010 Founders Award Recipient


Lisa Parenteau,NCTMB, LMT Ann Catlin, NCTMB, LMT, OTR
Marketing and Training Consultant Owner and Director,
Center for Compassionate Touch LLC Center for Compassionate Touch LLC
lisa@compassionate-touch.org ann@compassionate-touch.org
617-797-7990 417-844-8514


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