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Benchmarking and assessing your web strategy Paul Redfern, Gettysburg College Andrew Careaga, Missouri University of Science and Technology CASE Conference on Communications, Marketing and Technology April 9-11, 2008 || San Diego, California
The research shows… Image by Jessica Hagy, indexed.blogspot.com
Q: Why measure? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q: What to measure? Anything the boss tells you to measure [j/k] :) Reputation Relationships
Q: Why measure? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 3 “outs” of measurement ,[object Object],[object Object],[object Object]
7 elements for any measurement program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: K.D. Paine, Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success
Communicating the data
 
 
 
 

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Benchmarking and assessing your web strategy

  • 1. Benchmarking and assessing your web strategy Paul Redfern, Gettysburg College Andrew Careaga, Missouri University of Science and Technology CASE Conference on Communications, Marketing and Technology April 9-11, 2008 || San Diego, California
  • 2. The research shows… Image by Jessica Hagy, indexed.blogspot.com
  • 3.
  • 4. Q: What to measure? Anything the boss tells you to measure [j/k] :) Reputation Relationships
  • 5.
  • 6.
  • 7.
  • 9.  
  • 10.  
  • 11.  
  • 12.