media coursework

1. Evaluation
part 2
How effective is the
combination of your main
product and ancillary texts?
LISA TRAN

2. Teaser trailers & their posters
 I wanted to specifically look at successful teasers
trailers of films and compare them with their
posters. Through looking at both the teaser and
the poster I wanted to establish and link the ways
in which could have made it successful. Including
looking at the codes and conventions used etc.
 I believe looking and researching real media text
would enable us to create a poster that is
successful. Because we can see and distinguish
the methods used, thus taking on the ideas. By
doing this I think that our magazine and poster
can work and link together better to promote our
media product.

3. First film – Carrie (2013)
Extreme close up of protagonist face.
Gains recognition due to the ending
scene of the teaser. Similar scenes to
teaser at the end when we see her in
blood walking towards camera.
There are two movie posters for this film, the first one has no film no or any information
whilst the second has more text written
Blood – red, links to the
horror genre instantly
Tag line covering her face. Big
and simplistic
‘coming soon’ creates anticipation
Contrast between the blood and her
pale face and pale lips. Can represent
the evil and innocent pale girl.
Facial expression/action– eyes not
completely open slightly looking
upwards. And lips partially open, which
looks like a gasp. Can emphasise the
young female character being
evil/possesed through her face.
The tag line – speaks
directly to audience since
it is a command rather
than telling information
Blood on one eye whilst
none on the other can
represent good vs evil.
Linking to genre and story
of the movie
The imagery
used here
presents a
haunting
image that will
likely stay in
peoples minds.
Follows generic horror films of a girl
being the protagonist. Horror/thriller
usually have female protagonists since
they play the role damsel in distress or
are the haunted young girl. She's
covered in blood can speak for it self
once seeing it.
Intriguing unique photo doesn’t show
her complete face. Leaving
audience curious. Furthermore does
not have any text written about
director or casts adds on to the
mysteriousness. Linking to the
portrayal of the upcoming events in
the film. Everything is unknown!

4. Carrie (2013) – part 2 Link to teaser
trailer
Strong presence of
the color red. Also
seen in previous
poster and blood in
teaser links in
Slogan/tagline across her
face under her eyes.
Unusual and eye catching
because its center of
attention
Intense tag line
creates a strong
imagery. Mentioning
of god can cause
audience to link to the
opposite binary e.g
devil/evil. Cleverly
giving audience a
glimpse of movies
story focus.
Imagery – crack in her
face and one eye red can
suggests broken character
or red eye even suggest
evil character. Both leave
audience perhaps curious
and give people a
understanding of the
character from seeing
these factors.
Bold red title. Eye
catching and
intense.
Cast names in white. Stands out from
the dark and red theme of poster. It
seems normalized compared to the
rest. Draws attention to the actors. Thus
their fans can be attracted due to their
previous works etc.

5. Carrie: teaser trailer in
comparison to posters
(GIF OF TEASER TRAILER ABOVE) – SHOWS SCENES FROM TEASER

6. Carrie: teaser trailer in
comparison to posters
 Analyzing Carrie film poster and teaser
trailer I can see there is a definite link
to both
 The GIF I made shows the scenes from
the teaser I think reflects in the posters
the most
 The first scene shows a fire. The color
red is prominent from the very start of
the teaser. This is represented by the
red blood and written text seen in the
posters. The similarities and
consistency helps and creates a joint
effect to relate the two together and
effectively promote them to the
audience who sees and has viewed
the tease
 The teaser highlights the casts and film
name using white making it stand out.
This similar to the second teaser with
the written information text.
 Teaser shows protagonist standing in
dark road covered in blood. It then
zooms into her face full of blood
dripping. This image is used in both film
posters. The continuous image means
the poster is effective in reflecting the
teaser.
 The film title is shown in white with
blood dripping and suddenly soaking
the title ‘Carrie’ This portrays the
supernatural elements and horror
genre. Similarly the posters use
dripping blood to associate itself with
the teaser and the genre
 Her extreme close up and strong
facial expression is prominent feature
in all posters and teaser. This can be to
draw in attention and help people
make the link between the trailer and
the posters they will see around

7. Second film – the roommate
Link to teaser
trailer
Tagline – instantly gets people thinking due
to it being a question and stating a fact.
Blurred surroundings and focus on protagonists.
Emphasizes the role of the girl and also draws
attention. People are able to identify and link
back to teaser.
Includes relevant information, e.g
release date and casts names. Can
draw in fans of the actors. The date
creates anticipation for the film.
The setting – the campus setting with the
green scenery and students/people (busy
all around her) is the same scene shown in
the trailer. This enhances the visual created
by its movie title and tagline and creates a
stronger link between poster, teaser, film
location and character.
Red bold fonts. The title stands out
compared to the blurred slightly dark
background. The bigger size and
capital letters used on the word
‘roommate’ draws further attention
to it. Since the film is about a
roommate. Eye catching bold color
should attract attention from people.

8. Continued…
Her body language and
visible smirk is prominent
feature in both the poster
and the trailer. Similar
scenes in the trailer show
her with similar facial
expression and even in
the same standing
position, which looks stiff.
Usage of facts in both
the poster as the tag
line and some black
out shots in the trailer
with facts about
college life in America
speaks directly to
target audience.
(young adults or teens).
Can entice and draw
in the audience they
are looking for.
The facial expression
can leave people
puzzled and interested
in the characters
unique presence.
The gloomy dark
blue sky and dark
trees behind her
can represent the
darkness. Also
foreshadowing
upcoming events
or premise of
storyline
The protagonist standing in
isolation in the poster can
translate to her characters
nature/personality seen in
teaser.

9. The research
 Even though both films may not be the exact
genre that we are doing there are some
elements which are similar. From the the films
teaser trailer and the films posters I can see
how well they’ve worked together. Thus
making our transition from teaser to poster a
more thoughtful one. Looking and
researching from real media products and
the links they’ve made from teaser to poster
is really inspiring. Especially seeing their
creative ideas to make the poster come to
life and link in with the teaser trailer.

10. Our poster for Diamond Rush
Dark background-
Portrays our dark
premise and
foreshadows the
upcoming events in
the film. And events
seen in end of
teaser trailer.
The 5 star ratings are
white and bold in
contrast to the black
background. Can
draw attention and
let people know of
the good reviews
without having to
actually read it. It is a
rating from film
magazines thus can
leave a good
impression on public
to want to watch the
film more.
The release date is yet to
be set, but following
other real media posters
the written text ‘coming
soon’ generates
anticipation and
awareness
The review includes
written words which
states the film is ‘mind-
blowingly suspenseful
'can raise expectation of
the film thus audience
may be more likely to go
see it
Actors names are
present at the top of
the poster. Thus it is
clearly visible to
enable the audience
to be attracted.
Because actors
attachment to a
project are possible
reasons why someone
will go watch a film
The title is prominent and shown
directly in the middle of the
poster across her forehead.
Gaining attention due to its size
and white bold color in contrast
to the dark violet and black.
Instantly when reading the title
people can link it to the title of
the teaser trailer
The tagline – finders keepers is
intriguing because it’s a common
phrase in the English language.
Hopefully people will be drawn
and find it clever due to the
premise of the story in teaser
trailer. The tagline is simple &
short thus easy to remember
Information at the bottom of
the poster includes director
and distributer/production
company. The logo can give
information fast and pull in fans
of WB or of the director.
The colors which are present
include violet/purple, black
and white. These colors are
simple and do not distract
audience. The consistent
dark colors reflect the events
in the teaser and story
premise

11. The poster and its relations
to the teaser trailer
The photo used in the film poster is shot during
a scene shown at the end of the teaser. This
directly links and hopefully helps promote the
link between both media products due to
familiar scene.
Link to our teaser trailer here
The purple lit face can help audience
identify that she is not in fact your
normal every day girl. The fact that
her face is shown in a abnormal color
to skin tones, can be used to
symbolize the unusual events she will
go through or how different she is
after the events.
The dark background is seen numerous
times in the teaser, once when she is
sitting with the diamonds in her hands
and lastly at the very end when she
looks into the camera. This can add to
the thriller/horror element

12. Successfulness of poster
 A poster is to help promote and sell the film in addition
to the trailer. In my opinion we are successful in doing so
for numerous reasons.
1. We followed the codes and conventions of a movie poster.
This includes the written factors. For example the actors
names running across the poster. Is generic and almost
always present in real media products. However helpful to
promote actors who can attract people due to their star
status/reputation.
2. Able to attract numerous different groups of people. This
includes fans of the actors, fans of the director, people who are
influenced by film magazines and those who just simply enjoyed
the teaser/sees the poster.
3. Offers many distinctive features which are common in real
media posters which are successful. For example tagline is simple,
clear and interesting. Using bold titles to attract attention. Lastly
represents the film through the colors and atmosphere.

13. Magazine cover
 The magazine cover is the stage which
promotes the upcoming movie to readers
in a more direct/personal way.
 I analyzed empire magazine covers
before I started creating ours. This helped
remind me specifically see elements
which made the cover good. I chose
empire because it is England’s leading
film magazine

14. Empire magazine
Title – huge
and bold
‘empire
Image of
main
character on
the front
Name of
film. Bold
and in a
color that
stands out.
Name of
actor to
promote
Others
features
mentioned
Bar code and
release date
Extra film reviews
and features etc.
Special
previews and
posters/freebi
es

15. Our magazine cover
Big bold red title.
Attractive and in
capital letters
Cost is mentioned
and release date
Includes special of other
films and actors. Draws
in fans.
Picture of diamond in
relation to the film title
and object from teaser
Photo of leading star
of film, seen in poster
and teaser.
Name of actor
‘Natasha’
Mentions other contents
inside magazine
Includes specials of
other movies
Black background, exact
same to poster and can
represent teaser theme
Bar code
Picture of another film –
the hobbit can influence
readers to also buy it and
banner of twilight saga
Diamond rush is in a
edgy font. Readable but
also can reflect
mysteriousness of
storyline. Stands out
more in comparison to
the other objects on
cover

16. Effectiveness of magazine
cover
 I think it is effective because we were able to represent
it well with the continuous use of Natasha’s picture to
create a synergy between all three media products.
 Making her face recognizable, which could ultimately
be a effective marketing strategy
 We used the conventions of a magazine cover for our
magazine for example using pictures of films/celebrities,
subtitles and a big header for magazine title. This gives
the audience a real reason to buy the magazine and
influencing them to do so. The layout represents a real
magazine really well.
 The black background which is used for the poster is
also seen once again for the magazine. It foreshadows
the dark events which are portrayed in the teaser. Thus
the mysteriousness can intrigue audience.

17. conclusion
- I believe our promotion pack and our teaser trailer work well together and
the trailer will benefit from the magazine and poster well. Firstly due to the
continuous use of the female lead the public or the film audiences should be
able to recognize her. Familiarizing themselves with the character can help
and build anticipation for the film overall.
- Even though both the poster and magazine picture are a photo of the
protagonist. I believe the poster represents the film much more than the
magazine. Through the poster we were able to portray the presence of
supernatural and dark events through the color scheme and usage of a photo
from the last scene. This was successful due to her emerging face from the
violet. However on the magazine cover in order to keep it sleek and follow
codes and conventions I only edited the background black. Which also
represents dark/evil but not to the same level as the poster. If I could change
anything it would probably to decide on a different photo for the magazine
cover. One which tells a story rather than looking like a snap shot. On the other
hand her facial expression was quite neutral which could instead add to the
mysterious factor.
- I believe the combination of the ancillary task and main product will be
effective due to its marketability as a whole. Lastly since we continuously
looked a real media products to contrast and compare I believe the
standards are high and would be quite successful.