Complete walk-through for developing your e-Publication product plan.

2. The Steps

7. Create your Persona Turn your Target Market into a real person with characteristics that represent the majority of your audience. Answer the questions from the past few slides for this persona by putting yourself into their shoes. Find 1-2 other websites that this persona would frequent on a regular basis to gain insight on how they use the web.

10. Draw out your Visitor’s Path

12. Product Decisions Core Product Added Feature 3 Added Feature 2 Added Feature 1 Added Feature 4 Now build some added offerings around your core product to develop a unique web experience for your persona.

14. Example My website, upandcomer.ca is a website for Canadian high school students and recent grads that do not know what career they want to pursue and are not aware of the options available to them . The website educates the user on career paths in demand, what it takes to succeed, and how to test out various options. Our purpose is to create a future Canadian workforce that has passion and impact .

17. What are your Pillars?

19. Now, about those Conversions Now that you know your audience and product offerings, identify the hard and micro conversions you are trying to guide your users through. Put them in order to align with the user’s decision making process.