Social media is about engagement and interaction between people using online platforms. It encompasses various technologies and applications like Facebook, Twitter, and blogs. While social media started as a way for people to connect, it has now evolved into a powerful marketing tool for businesses to engage with customers, build their brand, and spread content virally. The key is to listen to your audience, engage with them authentically, and create shareable content that appeals to a wide network.

1. Social Media Lisa Myers CEO, Verve Search

7. It’s what WE DO... with the technology like facebook, twitter....

8. “ Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.” Mike Volpe, VP Marketing, HubSpot

9. 500 BILLION minutes spent on facebook per month .

10. facebook 3 rd most populated country

14. In 2010, after 23 years and hundreds of millions of dollars spent on Super Bowl ads... Pepsi ditched the SuperBowl and poured 1/3 of its' TOTAL annual marketing budget into a cause-driven social marketing campaign; The Refresh Project http://www.refresheverything.com/

17. VIRAL SOCIAL NETWORKING ONLINE PR

20. Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM and Monitoring Site Seeding

24. Blogs need Personality

29. viral { usually larger campaigns that appeal to a broader audience }

30. Simples....just spend lots of money....

33. don’t just sit and wait for it to be discovered

35. exhibit #1

39. When you want to get to know your neighbour, do you start by shouting?

41. MONITOR your Social Media

48. Meet Paulo...... .......he’s social!

49. 1275 members.

54. #1

57. Give-aways & Competitions

58. Best Practise & White Papers

61. HALF of the human race is under 30..... ..they’ve never known a world without the internet..

62. @LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.seo-chicks.com