1. The Product Manager as you
know it is D.E.A.D
Lisa Crymes and John Mansour

2. Presenters
John Mansour
Twitter: @proficientzppm
• John Mansour is the founder and managing
partner of Proficientz, a B2B product
management training firm based in Atlanta.
John has more than 20-years of experience in
high technology product management, product
marketing, marketing communications and sales
in organizations ranging from start-ups to
Fortune 1000.
Lisa Crymes
Twitter @LisaCrymes
• Lisa Crymes is Managing Director, Business
Solutions for DST Health Solutions. She has
over 20 years of healthcare industry experience
and knows how to execute successful product
and market strategies. Lisa is passionate about
healthcare technology and social media. She
has been very active in the Atlanta community
serving as the Chairperson of the Product
Management Society of the Technology
Association of Georgia (TAG) as well as an
active member of Georgia Chapter of Healthcare
Financial Management Association (HFMA).
Lisa has received a Master of Business
Administration degree and a Bachelor of
Science degree in Management from Shorter
University.

3. Session Objective
 The evolution of product
management
 Why the Product Manager as
we know it is D.E.A.D.

4. Evolution of Titles
• Brand Manager
• Product Manager
• Technical Product Manager
• Tactical Product Manager
• Strategic Product Manager
• Product Owner
• Product Manger of _______Industry Strategy
• Portfolio Manager
• Business Solutions Manager

5. The Product Manager
as we know it is
D.E.A.D.
• Disconnected from Executives
• Executing too many disparate product
initiatives
• Agile has created the perfect storm
• Disengaged with corporate strategy
.

6. Disconnected From Executives
• Everyone’s competing for “TOP DOG” status
• Trying to influence the organization with each product
• No strategic value to target customers

7. Executing To Many Disparate
Product Initiatives
• No common goals or mission beyond company financial targets
• No alignment to the business/mission of your target customers

8. Agile Has Created a Perfect Storm
• Product Manager vs. Product Owner
• Not a new problem
• Don’t need both!

9. Disengaged
with Corporate Strategy
“I’m on a mission
to build
great products!”
“I just want a clear
path to profitable
growth!”

10. Thank you
John Mansour
Twitter: @proficientzppm
Lisa Crymes
Twitter @LisaCrymes