Over the last decade I directed and counseling to dozens of startups and entrepreneurs. Many of them were able to reach a significant investment and acquisition. This presentation concentrates all the basic knowledge entrepreneur should know about user experience and some common mistakes they should avoid doing.

1. SOME OF THE THINGS YOU
NEED TO KNOW ABOUT
USER EXPERIENCE
FOR ENTREPRENEURS
LIOR YAIR
UXHERO.CO.IL

2. ME
“I love to create
beautiful things. But
they must be Usable”
LIOR YAIR Co CEO @ Netcraft
LIORYAIR@GMAIL.COM

7. WHAT IS USER EXPERIENCE?
RESEARCH &
SPECIFICATIONS
VISUAL
DESIGN
FRONT END
DEVELOPMENT
CONTENT
OPTIMIZATION

8. WIREFRAMES?

9. WIREFRAMES?

11. WIREFRAMES vs DESIGN

13. HOW TO CHOOSE A UX
PROFESSIONAL?

14. HOW TO CHOOSE A UX
PROFESSIONAL?
1 | Has appropriate experience
2 | previously worked with various
professionals and in a team
2 | Experience the full process

15. FAQ’S (YOU NEED TO ASK YOURSELF)
SHOULD HE ALSO BE A
DESIGNER?
SHOULD I HIRE HIM OR USE
HIM AS A FREELANCER?
HOW MUCH SHOULD I PAY
HIM?

16. THE PROCESS

17. System Architecture
UI Design
Research
Concept
FED
Graphic Design
Quality Assurance

18. QUICK BUT EFFECTIVE
RESEARCH
1
WIREFRAMES
2
GRAPHIC
DESIGN
3
CODE
4

19. TEST AGAIN & AGAIN

20. USERS AND USABILITY
TESTINGS ARE THE BEST
METHODS TO IMPROVE
YOUR PRODUCT AND TO
PROVE SUCCESS.

21. SIMPLE USER TESTING

22. “I had asked
If
people what they
wanted, hey would
have said faster
horses
Henry Ford

23. REMEMBER!
DON’T PANIC AFTER EVERY
TEST. ANALYZE RESPONSIBILY.

25. DATA MAINING TOOLS

28. ADVANCED USER TESTING

29. DEMO PRODUCT

30. DEMO PRODUCT

31. PROTOTYPING
IT’S EASY!

32. AXURE

35. COMMON MISTAKES
YOU REALLY NEED TO AVOID

36. 1
RECRUITING THE
WRONG PEOPLE

37. 2
INTERFERING WITH
THE WORK OF THE UX
SPECIALIST

38. 3
DOING NOTHING
(BECAUSE YOU ARE TOO BUSY
IN ARGUING AND RETHINKING
EVERYTHING)

39. 4
FALLING IN LOVE
WITH YOUR
PRODUCT

40. 5
WASTING TOO
MUCH TIME ON
YOUR LOGO

41. LIOR YAIR, Co CEO