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WHAT IS A GOOD STORY?
A story that STICKS!
Sticky =   ,[object Object],[object Object],[object Object]
SIX PRINCIPLES : SUCCESs   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of stories in a magazine ,[object Object],[object Object],[object Object]
Parts of a story  ,[object Object],[object Object],[object Object]
Parts of a story  ,[object Object],[object Object],[object Object]
Seek the 5 “W”s ,[object Object],[object Object],[object Object],[object Object]
THE VILLAIN :   We assume people know and understand everything – so leave the basics out
FIND THE CORE   ,[object Object]
Inverted pyramid :   ,[object Object],[object Object]
Creating a story ,[object Object]
Lead ,[object Object],[object Object]
More details ,[object Object]
Wrap-up ,[object Object],[object Object]
So where does this lead us?
Objective ,[object Object],[object Object],[object Object]
Simple = Core + Compact   ,[object Object]
Writing a good story ,[object Object],[object Object],[object Object],[object Object]
Parts of a story  ,[object Object],[object Object],[object Object],[object Object]
Answer these first ,[object Object]
Getting started ,[object Object],[object Object],[object Object],[object Object]
Six don’ts of a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headline writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subheads handling ,[object Object],[object Object],[object Object],[object Object]
Managing intros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding paragraphs ,[object Object],[object Object],[object Object]
Using quotes ,[object Object],[object Object],[object Object],[object Object]
Additionally… ,[object Object],[object Object],[object Object]
Additionally… ,[object Object],[object Object],[object Object]
Avoid ‘unnecessary’ words… ,[object Object],[object Object]
Conquering the comma ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finally, the proof reading… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Credible HELP PEOPLE BELIEVE   ,[object Object],[object Object]
INTERNAL CREDIBILITY ,[object Object],[object Object],[object Object]
Emotional MAKE PEOPLE CARE   ,[object Object],[object Object]
APPEAL TO SELF-INTEREST ,[object Object],[object Object]
Stories GET PEOPLE TO ACT   ,[object Object],[object Object]
What Sticks   ,[object Object]

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Stories that-stick

  • 1. WHAT IS A GOOD STORY?
  • 2. A story that STICKS!
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  • 9. THE VILLAIN : We assume people know and understand everything – so leave the basics out
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  • 16. So where does this lead us?
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Notas do Editor

  1. Show trainees printouts of proofread copy
  2. Show trainees an example of improved and original small article