how to persuade buyers to choose condominium over house and lot.

1. “Condo units are real estate and are an asset class. Real estate remains
one of the most preferred investments of Filipinos. It will always be a
good part of your investment portfolio because it gives the investor
peace of mind and it is a simplified asset preservation tool.”
Is investing in a condo unit a good idea?
By Randell Tiongson
Philippine Daily Inquirer
By: Kenneth Xavier R. Calpo
Sales and Marketing Supervisor

2. introduction
 Majority of the people is not well informed on
the benefits of owning or investing in
Condominiums. Some might presume that
without a land title, the condo unit will be
gone after 50 years.This misconception lead
them away to the fact that Condominium as a
form of investment is a great option versus
purchasing a single detached unit(typical
House and Lot) which is commonly situated
away from the city proper…..

3. I. As an investment…
“the law of momentum is at work in developing real estate, and
therefore, if you see the presence of three or more developers in one
area, then there is a higher chance of price appreciation.
Your typical price appreciation for a condo today in the Philippines is
roughly 7-8% annually, and that is a very conservative estimate. By
the time the unit is turned over to you, you would roughly have a 30-
40% price increase in your property.Thus in a span of four to five years,
you can actually net a significant profit, and let another buyer
assume the balance (in case you opted in for bank financing to pay for
your unit).”
http://condominium.hubpages.com/hub/Why-
invest-in-condominiums

4. Condo units are tangible
investments…
If you compare owning real estate to other investment instruments, we can agree that
real estate satisfies a human need—the need for shelter. Stocks, bonds, and the
accumulation of cash for bank savings mean only that you own a certain amount or
value that is only based on the value prescribed by the financial market.You cannot
actually “use” in the strictest sense or satisfy your human needs, using these investment
needs. On the other hand, gold, precious metals and gems, and antiques and
collectibles are certainly tangible and in certain respects can be used—to decorate your
home, or your human faculties. But these tangible investments are as useless as “paper”
investments when it comes to satisfying human needs compared to real estate.
It comes to no surprise that owning real estate has been traditionally a means for
accumulating more wealth, and several of the Forbes 400 billionaires founded their
business empires on real estate. Here in the Philippines, the most prominent
billionaires all have a huge stake in real estate here in the country.Thus, owning this
investment instrument is a tried and tested means of accumulating wealth.
http://condominium.hubpages.com/hub/Why-
invest-in-condominiums

5. “Buy preselling units”
I would suggest especially for starting families and investors to
choose good developers to buy pre-selling units simply because
they are more affordable monthly. Pre-selling units mean that there
are options to defer the downpayment during the pre-selling
period, which could mean that even the cash strapped buyer could
put money on a studio unit. Lower prices mean your monthly
amortization is much more affordable than a RFO unit.
http://condominium.hubpages.com/hub/Buyin
g-Pre-Selling-Condo-Units-vs-RFO

6. II. As a home for you..
a. SAFETY AND SECURITY
b. Recreation Center & More Quality Time.
c. Minimal Housekeeping and Maintenance
Effort
d. Strategic & Prime Location.
e. Value for Money LifestyleAlternatives

7. a. SAFETY AND SECURITY
TYPICAL HOUSE AND LOT CONDOMINIUM UNITS
 Security guard cost 10k/mo
 Fire and calamity insurance
at your own expense
 No advance fire safety
features
 CCTV at your own
expense.
 24/7 security guards
 fire & calamity insurance
covered.
 with advance fire and
earthquake safety features(
earthquake
resistance,sprinkler
systems,fire alarms and fire
extinguishers.
 CCTV cameras strategically
located.

8. b.RECREATIONAL FACILITIES
TYPICAL HOUSE AND LOT CONDOMINIUM UNITS
 Swimming pools are
expensive
 fitness
centers(gym/spa),playgrou
nds,clubhouse etc.. Are
available only in high class
subdivisions.
 With swimming pools
 with Fitness
centers,playground,
business
centers,convenience stores
and other amenities within
the building.

9. c. Minimal Housekeeping and Maintenance
Effort
For those who travel a lot and most of the time
are out-of-town, condominiums can be an
excellent option. If you have to travel for work,
you know the problems that can arise from
having a home setting empty for weeks or
months. Burglaries, graffiti and so on are
common results of leaving a home empty. With
condominiums, it is much harder for someone
to tell if a person is home or not.This makes
condominiums very popular with Balikbayans
and certain inter-island business people.

10. d. Strategic & Prime Location.
Condominiums are often found in locations
where land ownership would not be
economically feasible due to its high cost, and
consequently a condominium project would be
the very viable option for development. Some
examples might include prime commercial-
business district locations, waterfront
locations, and other locations in very close
proximity to leisure amenities

11. e.Value for Money Lifestyle Alternatives
Herein the Philippines, despite the relatively
higher cost of condo unit’s compared to detached
houses,Condominium Living remains attractive to
many. ESPECIALLY that Condominiums are not
just Livable, Comfortable and Enjoyable units but
also a Smart Investment.This unique residential
complex offers you a wide variety of benefits… the
ownership of a residence and a lifestyle that’s cost-
effective and rewarding!

12. QUESTION AND ANSWER