4 Ways to Build Relationships with New Contacts on LinkedIn: http://blog.linkfluencer.com/4-ways-build-relationships-new-contacts-linkedin/ I was delivering a keynote at a conference recently when someone asked me: How do I find, connect and then build a relationship with key decision makers in my industry? I thought it was a very good question, so we’ve decided to turn it into a blog post. You can learn more below. In the article, I share: - A step by step process you can follow to build your network on LinkedIn - How to use the advanced search feature of LinkedIn to find your target market - 4 easy and effective ways you can start engaging with new connections. If you follow the steps provided in this article, I’m confident you too can start connecting and building relationships with hundreds of key decision makers. For more information check out the full details below: http://blog.linkfluencer.com/4-ways-build-relationships-new-contacts-linkedin/

1. WORLD’S LEADING
LINKEDIN TRAINING COMPANY
4 Ways To Build Relationships
With New Contacts On LinkedIn

2. INTRODUCTION
More and more entrepreneurs and sales
professionals are using LinkedIn as a primary
source of new leads and business
development.
Although generating a list of potential leads is
a great first step in your LinkedIn marketing
efforts, being an effective marketer often
comes down to getting in front of the person
that can make the decision you’re looking for.

3. PAST THE GATEKEEPERS
You can talk to as many gatekeepers as you like, but without the exact name or contact info of the
person who makes the purchasing decisions, your sales effort will be ineffective.
In our FREE Digital Guide, we share strategies on how to build a relationship with your contacts
before you can start selling to them.
But for now, let us share with you how to first build up your sales pipeline of targeted leads…with a
tool we consider to be the most effective lead generation strategy on LinkedIn and maybe even on
the Internet.

4. ADVANCED SEARCH
The key to success in any marketing strategy is defining a specific target market, getting as much
data as possible about that demographic and then be able to easily connect with that audience.
The first step in the process is to conduct a highly targeted ‘Advanced Search’. With a free account,
you can search for prospects using:
– Keywords,
– Filtering your relationship level,
– Identifying your prospect’s location, and
– Choosing up to one group.

5. ADVANCED SEARCH
Use the sections listed above to drill down on your ideal customer as much as you can. Your goal is
to find the people whom you are most likely to do business with.
Tip: When you perform an advanced search, include words that would reflect the title of your
prospect like Account Manager, Director, VP, or Owner.
Once your hit search, if your results show someone who is in your extended network (meaning 2nd
degree), you now have a few options:

6. OPTION 1
Visit their LinkedIn account and collate data such as their name, position and company name, which
you can then use if you decide to call the company.

7. OPTION 2
Start following them on LinkedIn. This will allow you to see their status and blog articles on your
news feed which you can then comment, like or share to start building that relationship with your
contact.
And the best thing about this strategy is that you don’t have to be connected to a particular member
in order to follow their work. You simply:
1) Visit their LinkedIn profile,
2) Click on the arrow next to the box ‘Send a Message’, and
3) From the drop down menu select ‘Follow’.

8. OPTION 3
Another option is to send them a personalized connection invitation on LinkedIn. If they accept your
invite, you both will be part of each other’s network giving you the ability to send them private
message, tag them into a specific folder and share relevant content that will be posted within their
news feed.

9. OPTION 4
And last but not least, you can also direct message any of those contacts within your search if you
and that person are on a premium membership account.
This is different to an InMail. With this feature you can send as many emails as you want for FREE.

10. BUSINESS HAS CHANGED
The way we do business has changed. Customers are more educated on the services they need,
there are more influencers and decision-makers than ever before, and cold calling is becoming less
and less effective. Somewhat dead in our opinion!!!
To survive in today’s marketplace, it is essential to adopt new practices and embrace the new world
of reaching and then connecting with key decision makers.

11. DISCOVER THE 3 STEPS TO
LINKEDIN MASTERY
Want to learn more about LinkedIn? Download our FREE digital guide
today and learn how you too can start using LinkedIn to generate a ton of
media exposure, secure joint venture partnerships and build hundreds of
new leads for your business. Over 14,000 businesses have now benefited
from this methodology. Access it Here!