SlideShare uma empresa Scribd logo
1 de 18
Baixar para ler offline
Success with LinkedIn for
Higher Education Customers

Frank Sherfey
Key Account Executive, LinkedIn

Jennifer Garrett

Donna Salvo

Manager, Emory University
Recruiting

Executive Director of Talent
Management, University of
California Office of the President
Emory University and LinkedIn Recruiter

The Making of a Partnership
Emory: A Destination University
Emory University
•

One of the world's leading centers for discovery
and learning

•

Empowers the active, passionate pursuit of
learning for a better world

•

Ranked 20th among the nation’s top universities
by US News & World Report

•

Business School ranked 7th in the country by
Bloomberg Business Week

Atlanta, Georgia
•

Cultural and financial center of the South

•

One of the nation's most international cities

•

Georgia is home to more than a dozen Fortune
500 headquarters, including The Coca-Cola
Company and The Home Depot; many companies
on the list have offices here
About Emory
•

Founded in 1836 by the Methodist Church in
Oxford, GA

•

One of the top 20 National research universities

•

Emory has one of the largest most
comprehensive healthcare systems in the
southeast.

•

Emory employs approximately 28,000 people,
including 13,000, faculty and staff members,
making Emory the 4th largest private
employer in the Atlanta metropolitan area.
Human Resources Model
Emory University is both a centralized and
decentralized organization.

Central HR

HR Reps
Emory University Recruiting Model
The Recruiting Department consist of 4
sub-departments:
•

Open Recruiting – Supports and acts as a
strategic partner in all open positions across
campus, using a competitive method of
evaluating and interviewing.

•

Emory Search Group (ESG) – Is an internal full
cycle internal recruiting firm that works with
University Leaders in executive searches and hard
to fill positions. Departments are charged a fee
for this service

•

The Dual Career Network (DCN) – Supports
spouses and partners of highly recruited staff and
faculty transitioning to Atlanta.
HR Recruiting Statistics
•

Emory receives over 100,000 applicants
annually

•

Open Recruitment hires approximately
1,100 Staff annually

•

Emory Search Group conducts and hires
approximately 40 high level executive
searches annually
Where We Were…
•

In the beginning we followed the
industry model of investing all of our
Marketing and Advertising dollars in
many recruiting tools, such as:

!

Monster

!

Career Builder

!

Indeed

!

Chronicle of Higher Education

!

Niche Sites

•

Transactional Recruiting (Paper
Shuffling)

•

No Return on ROI!
What We Did About It…
• Purchased LinkedIn Recruiting Product
• Live, Up-to-date Profiles (Real-Time)
• Robust Reporting Metrics
• ROI!
LinkedIn
Recruiter

All Other Products
LinkedIn Recruiter User Model
•

Requirement to hold a seat

•

Metrics are clear in reporting

•

Used to source “Passive” talent

•

Ideal in helping to find the “Purple
Elephant”
Why LinkedIn Recruiter…
•

The business case for putting Emory’s
marketing and advertising dollars into
LinkedIn was a no “brainer”, based on
ROI.

•

With face of recruiting changing to a
more social style of recruiting, LinkedIn
offered the most ROI for Emory’s dollars
and one with a more strategic approach.
Where We Are Today…
• With the use of LinkedIn Recruiter, we
have seen an overall increase in
qualified hires.
• Can actually track hires back to
LinkedIn, thus give real number Return
On Investment.
• Improved recruiting image & reputation
• Recruiting model shift

(from transactional to strategic)

• Ability to be considered a true and
trusted business partner.
Recruiting Marketing & Advertising Budget

• 90% of the Emory’s Recruiting Marketing and
Advertising budget was allocated to LinkedIn
Recruiter, while 10% filtered into diversity efforts.
Hire Movement
• Direct Hires
• Silver and Bronze Candidates
• 2012 #’s
• Still gathering data for FY 2013, but
looks to exceed 2012
Where We Are Going…
• Working on additional seats
• Robust Careers Page
• Collapsing “small” Emory LinkedIn
Groups
Emory’s LinkedIn Careers Page
University of California
Panel Members
Bruce Mattos
Director of Talent Acquisition &
Employment Services
UC Berkeley

Jessica Driessler
Recruitment Supervisor
UC San Francisco
Success with LinkedIn for Higher Education Customers | Talent Connect Vegas 2013

Mais conteúdo relacionado

Semelhante a Success with LinkedIn for Higher Education Customers | Talent Connect Vegas 2013

Do You Fish Hunt Or Farm
Do You Fish Hunt Or FarmDo You Fish Hunt Or Farm
Do You Fish Hunt Or FarmConnie Hampton
 
How to use LinkedIn to find your first job after grad school
How to use LinkedIn to find your first job after grad schoolHow to use LinkedIn to find your first job after grad school
How to use LinkedIn to find your first job after grad schoolDanHanssel.com
 
How to recruit the best talent in the world
How to recruit the best talent in the worldHow to recruit the best talent in the world
How to recruit the best talent in the worldGeert-Jan Waasdorp
 
Complete portfolio
Complete portfolioComplete portfolio
Complete portfoliojmagness12
 
Complete portfolio
Complete portfolioComplete portfolio
Complete portfoliojmagness12
 
Human Resources in the beauty industry
Human Resources in the beauty industryHuman Resources in the beauty industry
Human Resources in the beauty industryDrakal Wilkins
 
Entrepreneurial Job Search
Entrepreneurial Job SearchEntrepreneurial Job Search
Entrepreneurial Job SearchAngelique Kim
 
2015 Direct Sourcing for Fundraisers
2015 Direct Sourcing for Fundraisers 2015 Direct Sourcing for Fundraisers
2015 Direct Sourcing for Fundraisers Lauren Hayward
 
Linkedin - لینکدین
Linkedin - لینکدینLinkedin - لینکدین
Linkedin - لینکدینFaisal Karimi
 
Social media breakfast central maine hr feb 21 2012
Social media breakfast central maine hr feb 21 2012Social media breakfast central maine hr feb 21 2012
Social media breakfast central maine hr feb 21 2012Shannon Kinney
 
How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?Ana Ber
 
Job Hunting 2014
Job Hunting 2014Job Hunting 2014
Job Hunting 2014MichaelIris
 
Rally Webinar: Candidate Experience Makeover featuring Intermountain Healthcare
Rally Webinar: Candidate Experience Makeover featuring Intermountain HealthcareRally Webinar: Candidate Experience Makeover featuring Intermountain Healthcare
Rally Webinar: Candidate Experience Makeover featuring Intermountain HealthcareRally Recruitment Marketing
 
Pre-Employment Personality Tests: A New Approach
Pre-Employment Personality Tests: A New ApproachPre-Employment Personality Tests: A New Approach
Pre-Employment Personality Tests: A New ApproachBenjamin Cirillo
 

Semelhante a Success with LinkedIn for Higher Education Customers | Talent Connect Vegas 2013 (20)

Do You Fish Hunt Or Farm
Do You Fish Hunt Or FarmDo You Fish Hunt Or Farm
Do You Fish Hunt Or Farm
 
How to use LinkedIn to find your first job after grad school
How to use LinkedIn to find your first job after grad schoolHow to use LinkedIn to find your first job after grad school
How to use LinkedIn to find your first job after grad school
 
How to recruit the best talent in the world
How to recruit the best talent in the worldHow to recruit the best talent in the world
How to recruit the best talent in the world
 
Recruiting in the New Economy GENERIC
Recruiting in the New Economy GENERICRecruiting in the New Economy GENERIC
Recruiting in the New Economy GENERIC
 
Complete portfolio
Complete portfolioComplete portfolio
Complete portfolio
 
Complete portfolio
Complete portfolioComplete portfolio
Complete portfolio
 
Talent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk TalentTalent Attraction Webinar: Two Communities Talk Talent
Talent Attraction Webinar: Two Communities Talk Talent
 
Human Resources in the beauty industry
Human Resources in the beauty industryHuman Resources in the beauty industry
Human Resources in the beauty industry
 
Entrepreneurial Job Search
Entrepreneurial Job SearchEntrepreneurial Job Search
Entrepreneurial Job Search
 
2015 Direct Sourcing for Fundraisers
2015 Direct Sourcing for Fundraisers 2015 Direct Sourcing for Fundraisers
2015 Direct Sourcing for Fundraisers
 
Beyond the School Website
Beyond the School WebsiteBeyond the School Website
Beyond the School Website
 
Linkedin - لینکدین
Linkedin - لینکدینLinkedin - لینکدین
Linkedin - لینکدین
 
YoProDeck
YoProDeckYoProDeck
YoProDeck
 
Social media breakfast central maine hr feb 21 2012
Social media breakfast central maine hr feb 21 2012Social media breakfast central maine hr feb 21 2012
Social media breakfast central maine hr feb 21 2012
 
How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?
 
Job Hunting 2014
Job Hunting 2014Job Hunting 2014
Job Hunting 2014
 
TSF(GRIP)- Task1
TSF(GRIP)- Task1TSF(GRIP)- Task1
TSF(GRIP)- Task1
 
Rally Webinar: Candidate Experience Makeover featuring Intermountain Healthcare
Rally Webinar: Candidate Experience Makeover featuring Intermountain HealthcareRally Webinar: Candidate Experience Makeover featuring Intermountain Healthcare
Rally Webinar: Candidate Experience Makeover featuring Intermountain Healthcare
 
Sachin V Nair
Sachin V NairSachin V Nair
Sachin V Nair
 
Pre-Employment Personality Tests: A New Approach
Pre-Employment Personality Tests: A New ApproachPre-Employment Personality Tests: A New Approach
Pre-Employment Personality Tests: A New Approach
 

Mais de LinkedIn Talent Solutions

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.LinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event LinkedIn Talent Solutions
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventLinkedIn Talent Solutions
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificLinkedIn Talent Solutions
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionLinkedIn Talent Solutions
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyLinkedIn Talent Solutions
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 

Mais de LinkedIn Talent Solutions (20)

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer Edition
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 

Último

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 

Último (20)

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 

Success with LinkedIn for Higher Education Customers | Talent Connect Vegas 2013

  • 1. Success with LinkedIn for Higher Education Customers Frank Sherfey Key Account Executive, LinkedIn Jennifer Garrett Donna Salvo Manager, Emory University Recruiting Executive Director of Talent Management, University of California Office of the President
  • 2. Emory University and LinkedIn Recruiter The Making of a Partnership
  • 3. Emory: A Destination University Emory University • One of the world's leading centers for discovery and learning • Empowers the active, passionate pursuit of learning for a better world • Ranked 20th among the nation’s top universities by US News & World Report • Business School ranked 7th in the country by Bloomberg Business Week Atlanta, Georgia • Cultural and financial center of the South • One of the nation's most international cities • Georgia is home to more than a dozen Fortune 500 headquarters, including The Coca-Cola Company and The Home Depot; many companies on the list have offices here
  • 4. About Emory • Founded in 1836 by the Methodist Church in Oxford, GA • One of the top 20 National research universities • Emory has one of the largest most comprehensive healthcare systems in the southeast. • Emory employs approximately 28,000 people, including 13,000, faculty and staff members, making Emory the 4th largest private employer in the Atlanta metropolitan area.
  • 5. Human Resources Model Emory University is both a centralized and decentralized organization. Central HR HR Reps
  • 6. Emory University Recruiting Model The Recruiting Department consist of 4 sub-departments: • Open Recruiting – Supports and acts as a strategic partner in all open positions across campus, using a competitive method of evaluating and interviewing. • Emory Search Group (ESG) – Is an internal full cycle internal recruiting firm that works with University Leaders in executive searches and hard to fill positions. Departments are charged a fee for this service • The Dual Career Network (DCN) – Supports spouses and partners of highly recruited staff and faculty transitioning to Atlanta.
  • 7. HR Recruiting Statistics • Emory receives over 100,000 applicants annually • Open Recruitment hires approximately 1,100 Staff annually • Emory Search Group conducts and hires approximately 40 high level executive searches annually
  • 8. Where We Were… • In the beginning we followed the industry model of investing all of our Marketing and Advertising dollars in many recruiting tools, such as: ! Monster ! Career Builder ! Indeed ! Chronicle of Higher Education ! Niche Sites • Transactional Recruiting (Paper Shuffling) • No Return on ROI!
  • 9. What We Did About It… • Purchased LinkedIn Recruiting Product • Live, Up-to-date Profiles (Real-Time) • Robust Reporting Metrics • ROI! LinkedIn Recruiter All Other Products
  • 10. LinkedIn Recruiter User Model • Requirement to hold a seat • Metrics are clear in reporting • Used to source “Passive” talent • Ideal in helping to find the “Purple Elephant”
  • 11. Why LinkedIn Recruiter… • The business case for putting Emory’s marketing and advertising dollars into LinkedIn was a no “brainer”, based on ROI. • With face of recruiting changing to a more social style of recruiting, LinkedIn offered the most ROI for Emory’s dollars and one with a more strategic approach.
  • 12. Where We Are Today… • With the use of LinkedIn Recruiter, we have seen an overall increase in qualified hires. • Can actually track hires back to LinkedIn, thus give real number Return On Investment. • Improved recruiting image & reputation • Recruiting model shift (from transactional to strategic) • Ability to be considered a true and trusted business partner.
  • 13. Recruiting Marketing & Advertising Budget • 90% of the Emory’s Recruiting Marketing and Advertising budget was allocated to LinkedIn Recruiter, while 10% filtered into diversity efforts.
  • 14. Hire Movement • Direct Hires • Silver and Bronze Candidates • 2012 #’s • Still gathering data for FY 2013, but looks to exceed 2012
  • 15. Where We Are Going… • Working on additional seats • Robust Careers Page • Collapsing “small” Emory LinkedIn Groups
  • 17. University of California Panel Members Bruce Mattos Director of Talent Acquisition & Employment Services UC Berkeley Jessica Driessler Recruitment Supervisor UC San Francisco