Understand the supply and demand for students and new graduates in North Asia. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Pool Report
Students and Recent Graduates
North Asia
Q1 2014
Key Facts
Overview & Methodology
Students are using LinkedIn as a starting
gate for their professional career, to
establish their professional identity, build
their network and research potential
career opportunities.
They recognize LinkedIn is one of the
best online tools to help jump-start
their professional careers - our student
members use LinkedIn every day to
research companies, industries, jobs and
internships in industries ranging from
information technology and consumer
goods to Financial services. With the
world’s largest professional network we
are able to offer a world of Insights
about our Student and Recent Graduate
members. Data about job consideration
comes from our semiannual talent
drivers survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
UNTAPPED
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
Tsinghua University (CN)
Peking University (CN)
Fudan University (CN)
City University of Hong Kong (HK)
Sun Yat-Sen University (CN)
Zhejiang University (CN)
Shanghai Jiao Tong
University (CN)
The Chinese University
of Hong Kong (HK)
The University of
Hong Kong (HK)
The Hong Kong Polytechnic
University (HK)
Strategic Planning
English
Customer Service
Research
Teamwork
Social Media
C++
Project Management
Public Speaking
Business Strategy
Microsoft Office
Photoshop
The largest student populations on
LinkedIn are located in China, Hong
Kong, and South Korea
The industries that attract the most
recent graduates are Financial
Services, Information Technology,
and Management Consulting
Students and Recent Graduates on
LinkedIn have increased over 200%
since 2011
The most popular degrees are
Bachelor of Science, Bachelor
of Arts, and Master of Business
Administration
The most popular fields of study
are Computer Science, Business
Administration, Economics,
and Law

2. Students and Recent Graduates
What are our student members looking
for in a job?
Most popular schools for Students
and Recent Graduates
Most popular LinkedIn groups
The University of Hong Kong
(HK)
Tsinghua University (CN)
Peking University (CN)
Fudan University (CN)
Shanghai Jiao Tong University
(CN)
The Chinese University of
Hong Kong (HK)
Zhejiang University (CN)
The Hong Kong Polytechnic
University (HK)
China Job Openings, Career and Opportunities
China Expats Returnees Jobs
China Hr Network
Job Openings, Job Leads and Job Connections!
The Guanxi Network
How can you reach out to this critical talent pool?
If you are looking to find students or recent graduates, focus recruitment messaging on excellent compensation and benefits,
good work/life balance, strong career path.
Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn
allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive
candidates already employed in similar jobs.
1. Free Student/Entry Level Jobs
Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students
2. CheckIn
Use CheckIn to improve and streamline the campus recruitment experience
CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency
3. Company/Career Page
Give students a picture of what it’s like to work for your company with authentic messages
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
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the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
38%
38%
39%
40%
49%
49%
60%
46%
44%
64%
49%
A PLACE I WOULD BE
PROUD TO WORK AT
CULTURE THAT FITS
MY PERSONALITY
GOOD WORK/LIFE BALANCE
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
STRONG CAREER PATH
EXCELLENT COMPENSATION
AND BENEFITS
North Asian
Professional
Students
and Recent
Graduates36%
30%
33%
HAVING A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
STRONG EMPLOYEE
DEVELOPMENT
39%
35%